2A — February 2024 — M id A tlantic Real Estate Journal
www.marej.com
M id A tlantic Real Estate Journal
M id A tlantic R eal E state J ournal Publisher, Conference Producer ..............Linda Christman VP, Conference Producer .............................Lea Christman Editor/Graphic Artist ......................................Karen Vachon Contributing Columnists...............................Nick Minoia and PJ Argen, Diversified Digital Network TV; Kevin O’Keefe, R.S. Knapp Company Inc. Mid Atlantic R eal E state J ournal ~ Published Monthly Periodicals postage paid at Hingham, Massachusetts and additional mailing offices Postmaster send address change to: Mid Atlantic Real Estate Journal 117 HMS Halsted Dr., Hingham, MA 02043 USPS #22-358 | Vol. 36, Issue 2 Subscription rates: 1 year $99.00, 2 years $148.50, 3 years $247.50 & $4.00 single issue - plus postage REPORT AN ERROR IMMEDIATELY MARE Journal will not be responsible for more than one incorrect insertion Phone: 781-740-2900 www.marej.com
Nick Minoia
Beyond YouTube: CRE TV
M
ONTVILLE, NJ - CRE TV — In the dynamic landscape
of online video content, busi- nesses are constantly seeking effective ways to showcase their services. While YouTube is the most popular platform, it may not be the optimal choice when it comes to embedding video content on your website. In this article, we’ll explore these and other limitations of YouTube, and why a third- party CRE TV news report fea- turing YOU with a dedicated video platform like the CRE TV News Network might be a more powerful and credible op- tion for commercial real estate professionals in 2024. YouTube Limitations: YouTube, undoubtedly a giant in the video-sharing sphere, presents certain draw- backs for businesses embed- ding content on their websites. One major concern is the lack of control over suggested videos that may appear after
yours. These “promoted” sug- gestions might lead viewers away from your site, diluting your intended message and potentially directing them to competitor content. Moreover, YouTube may introduce ads before or dur- ing your video, creating a distraction and diminishing the professional image you seek to portray. Additionally, the platform’s algorithmic nature may not always pri- oritize your content in search results, making it challenging to stand out amidst the vast sea of videos. Third-Party Reporter vs. Self-Promotion: Imagine if you could turn every press release into a TV News story? A TV segment
produced by a third-party reporter holds inherent cred- ibility and authenticity. When an independent reporter covers your company or professional service, it implies and delivers a level of objectivity and valida- tion that self-produced videos often lack. Third-party endorse- ments foster trust and confi - dence among your audience, making it a more powerful tool for reputation management. Conversely, creating a vid- eo in the first person, solely for self-promotion, can come across as self-serving and lack the credibility associ- ated with unbiased reporting. Viewers may be skeptical of overly promotional content, potentially undermining the continued on page 14A
Firmly Rooted in the Law and in the Community We are well grounded in every facet of real estate law, from acquisition to construction. We are committed to serving the needs of our clients and our communities.
Contact: NEIL A. STEIN • nstein@kaplaw.com 910 Harvest Drive, Blue Bell, PA 19422-0765 • 610-941-2469 • kaplaw.com Other Offices: • Cherry Hill, NJ 856-675-1550 • Philadelphia, PA 215-567-3120 Kaplin Stewart Attorneys at Law
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