Confidential
Interacting Technology Sport. Ltd
Overview
Interacting Technology Sport has developed a state-of-the-art social community platform that gives brand owners direct control of their IP and their fans’ experience. When fans can engage di rectly with the brand (including the unique exclusive content that only brand owners can create) and with each other, there is a dramatic improvement in user retention and the ability to monetize. ITS Launched it ’ s first product in 2019 in partnership with the Royal Challengers Bangalore from the IPL.
The Need and Market Opportunity : Today most big brands cannot answer three critical questions:
∙ Do you know who your fans are? ∙ How much money do you make from each user? ∙ Who are your most valuable users?
Why not? Because the only connection to fans is through broadcast media or the standardized social media platforms such as Facebook, Twitter and Instagram; these channels control the experience and suck away (or just lose) a lot of the monetization value. ITS returns control to the brand owners, with scalable technology and sophisticated community management tools powerful enough to build and manage communities of more than 100 million users. We have decided to focus on Sports. The reason being, sport brands and fans are so passionate about who they are and what they and will go far in order to share their passion, resulting in strong engagement, and high cash spend. The total fan base of the brands in our pipeline exceeds 1 billion people.
How to Build and Manage Communities
ITS has developed a next generation platform to build and manage communities. Our proprietary relevancy and scoring model continuously evaluates the user behavior to identify topics of interest. Our Back-Off system allows the community manager to manage every area on the platform. From, content and profile creation, ability to promote and expose items to everyone at any time, create engaging polls & quizzes, direct message all community members, campaign management, and much more. Over time each user’s experience is customized for their interests and their connections, resulting in higher engagement levels and lower churn rates. Our ad manager delivers granular control of ad selection and placement.
Confidential
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