ADVANCED APPLICATION CASE STUDY US Open Golf
Goals: 1. Approach Young Audience 2. Fill dead moments in broadcast
Included Features: Predictions, Full Gamification Layer, Leaderboard, Avatar
In the US-Open viewers entered a social prediction competition placing in-play wagers. Competition happened on 3 simultaneous screens and viewers won points, xp, went up levels
1.4m Interactions Polls, Predictions, Quiz, Leaderboard
67% Engagement
815k Viewers
Native Mobile
peaks of 220K concurrent viewers
Peaks of 79% Engagements
2 Simultaneous channels (PIP)
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