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SHOULD YOU LIVESTREAM YOUR NEXT EVENT?
My Take on This Hot Topic When those internal feeds went external, they demanded a higher level of production quality — and our team rose to the challenge. With this new audience in mind, we no longer focus our attention entirely on the stage. Now, our team thinks locally and globally. We don’t just ask ourselves, “Does this stage look enticing and attractive?” We ask, “How can we design this environment so that watching it duplicates the look, feel, and production value of a TV show?”
As I write this, I’m recovering from a serious case of jet lag. I’ve spent the last few weeks flying all over the country for various events. I’m actually penning this newsletter from Texas, where I landed at 5 a.m. this morning! The traveling side of my job isn’t particularly glamorous, but the events themselves often are. For example, this June, my team was lucky enough to produce the diamond brand Le Vian’s red carpet review, 2024 trends forecast, and gala dinner at the JCK Show in Las Vegas. It was an incredible event — and not only because of the gorgeous diamond signature pieces on display, the excitement of the red
The best hybrid events feel real and raw to every viewer. They can’t be so over-choreographed or over-scripted that they become predictable or so difficult to follow that people watching from home feel left out. Striking that delicate balance takes a crew of true experts — but it’s entirely possible, and the result is a beautiful thing. Done right, a hybrid event treats its in-person and online audiences to two totally different yet equally fantastic experiences. For example, prior to the
carpet, and the 500-plus attendees. We also welcomed close to 20,000 virtual viewers who tuned in to Le Vian’s television-quality livestream across Facebook, YouTube, and LinkedIn. Livestreaming has been a staple of my team’s event production process for years, but since 2020, I’ve seen a dramatic change in the way businesses use it to benefit their brands and engage their followers. If you haven’t noticed this shift, you might want to consider it as you plan your next event and choose whether or not to invest in livestreaming. Years ago, most of our clients requested livestreaming exclusively for the benefit of their internal teams. Our livestreaming experts (you can meet one of the best on Page 6) would capture their conference keynote speeches or quarterly reviews and stream them to a private link for internal stakeholders. This method reduced travel costs and kept their entire team on the same page. Many businesses still do this today, but they’ve also started thinking bigger. Livestreaming isn’t just internal anymore! Now, Fortune 500 companies, nonprofits, and everyone in between use livestreaming to reach the clients, partners, prospects, and devoted fans who can’t attend their events in person.
CHATTER the
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A Quick Word From Our Clients
It was Eventique’s pleasure to produce a ribbon-cutting ceremony for SK Signet’s Plano, Texas, facility this June! Here are a few of the notes we received from our client’s representatives and partners after the event wrapped. “It was such a pleasure meeting you and the team, Eric! I’m convinced you are some of the top-performing professionals in the business. Y’all put on a great event. I hope we get the chance to work with you again in the near future.” –Miss GoElectric “Thank you for our journey of more than six months! It was truly amazing working with both the Eventique team and [Eric]!” –Claire L. “We are so grateful for our partners, teammates, and friends at Eventique! Another incredible event!” –Kathleen J. “Thank you, Eric and team... a great event and a great day!” –Abby C.
main stage event, your production crew might engage your virtual audience in a behind-the-scenes tour while in-person guests enjoy a cocktail hour. In the end, both groups are entertained, connected with your brand, and compelled to continue watching to see what’s next. Livestreaming on this level can enhance your company’s audience, viewership, and engagement, pushing your new product reveal or trend report to new heights. At Le Vian’s JCK Show production (which you can read more about on Page 4), I oversaw a crew of more than 20 amazing team members who handled the virtual and in-person operations flawlessly. Their finesse and attention to detail gave me the luxury of time: I walked through the event, cataloging what went well, looking for ways we could improve behind the scenes, and considering exciting innovations we could add for 2024. I’m excited to watch the future applications of livestreaming unfold. More businesses are tapping into its potential every day — and yours could be one of them. Why wouldn’t you explore that cutting edge?
Our livestreaming services are among the best in the business. If you want to learn more about them (or know another professional who needs digital support for their next event), reach out to my team. Scan the QR code or email us at Info@eventique.com. - Liron David Founder and Executive Producer
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BOOST BRAND ENGAGEMENT AT YOUR NEXT EVENT Invest in the Power of Livestreaming!
I n late May, more than 20 members of the Eventique team swarmed The Venetian Resort in Las Vegas. They unloaded carloads of equipment — every piece intended to make the diamond brand Le Vian’s red carpet review, 2024 trends forecast, and gala dinner at the JCK Show a resounding success. “The team got there on Wednesday, and I arrived on Thursday,” says Eventique Livestream Director Marty Jenoff. “We worked all day Thursday, Friday, Saturday, and then up until 4 p.m. on Sunday. In all, it was 3 1/2 days of prep for a two-hour live show.” That may seem extreme, but Le Vian’s event showing off their latest jewelry pieces was incredibly complex. It leveraged all the benefits of livestreaming to provide a compelling, television- quality show to nearly 20,000 fascinated fans worldwide. At the same time, Eventique produced a high-end experience for 500- plus in-person guests. “Professional livestreamers are cinematic ninjas, jumping back and forth between complex software platforms and navigating the latest videography equipment.” “The first hour of the show we did was all livestream — it was a one-hour red carpet pre-show,” Marty explains. “We had a huge lighting design setup, three cameras, audio, video playback, and four directors just for that event. Then, we pivoted to the main stage production. … There were a lot of moving parts, but we had a great team and got amazing results!”
If you want 20,000 people to tune in to your company’s next fundraiser, conference, or fashion show, you can’t just point a camera at the stage. You need a team of professionals with the latest technology to create a compelling livestream experience viewers won’t click away from. How does professional livestreaming work? Professional livestreamers are cinematic ninjas, jumping back and forth between complex software platforms and navigating the latest videography equipment. At Eventique, Marty and his team rely on a device called the Newtek TriCaster to turn raw video into polished, TV-worthy footage. “The TriCaster is the flagship of our large, high-end production livestreams. It allows us to not only have physical cameras on location but also bring in virtual guests! We can splice in videos, show PowerPoint slides, and add people’s names and titles to the bottom of the screen when they speak. We can also do all kinds of what we call ‘picture-in-picture’ or frame overlays. You know how when you watch network news, you see a moderator and two people having a conversation, with everyone in their own box or window on screen? We can do that as well! The TriCaster has a lot of punch in a box that can sit on your kitchen table,” Marty says. Marty and his team add these features to their footage in the moment, creating a seamless live production with the same polish most videographers need hours of editing to achieve. Along with the TriCaster, Marty brings in “miles of cables,” converters, computers, and other technology to each
gig. If there’s a last-minute venue change or shift in client expectations, his team digs into their arsenal of “toys” for a solution. They’ve pitched their setup in studios, ballrooms, and
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every event space in between. Why work with a pro?
A professional livestreamer won’t just save your company time and effort. Whether you want to engage your top fans or celebrate with your worldwide team, you’ll also get these three benefits.
Make ‘emergencies’ invisible. If something goes wrong on stage or a piece of equipment fails, you don’t have to worry that your show will be ruined. Your professional team will find a solution in seconds. “You have to remain cool, calm, and collected to immediately troubleshoot what’s going on and identify problems,” Marty says. “If you can’t fix it, you get around it, and don’t let that one thing sink the boat.” You can use livestreaming in creative ways Le Vian used livestreaming to elevate its brand and keep top fans engaged, but that’s not the only application companies have found. When Eventique livestreamed Variety’s 2023 Power of Women lunch, for example, they lowered the barrier to access for average Variety readers (the invitation-only event included celebrity honorees Judy Blume, Natasha Lyonne, Rosie Perez, Kelly Ripa, and Michaela Jaé Rodriguez) and attracted worldwide viewership. And by livestreaming United Nations events, Eventique helps the organization raise public awareness of global issues without compromising event security. At the Kraft Heinz Ace Awards, Kraft Heinz chose livestreaming for yet another reason: to keep its global team in the loop and celebrate successful ad campaigns together. In 2022, the Ace Awards was almost entirely virtual — a small Eventique production team streamed it to Kraft Heinz’s creative team members and agencies from a secluded studio — but in 2023, the brand ramped up its in-person event. Eventique’s livestream team traveled to Chicago to capture the awards ceremony using four camera angles. Thanks to the TriCaster, Kraft Heinz employees at the office watching parties around the globe enjoyed full-screen replays of the company’s best ad campaigns in categories like “Brand Experience & Activation,” “Creative Commerce,” and “Creative Strategy,” while in-person attendees watched on an LED wall in Chicago. “We probably had hundreds of button pushes throughout that 1–2- hour event,” Marty says. “The people in the room were seeing one thing, and the people online were seeing a different video of it.” When the host announced each winner, Marty cut to live footage of that team “going crazy” and in their office. It was a huge morale boost for the company made possible by livestreaming. The popularity of hybrid events has soared since 2020. Considering the many perks of livestreaming companies have discovered, they’re likely here to stay!
Bring your most creative ideas to life. For a professional livestreamer like Marty, client expectations are the No. 1 priority. Do you need an
hour and a half of streaming or two full days? Do you want to add animated effects? Cut between footage from your studio and your offices worldwide? A professional will learn about your wildest dreams and make them happen.
Impress with a broadcast-quality production. In today’s media-saturated world, point-and-shoot livestreaming with a single
camera doesn’t cut it.
“We have multiple cameras to live cut from center stage to tight shots of the person speaking, to shots from the side,” says Eric Weilander, Eventique’s Vice President of Creative and Strategy. If you want to play footage on an LED wall to your in-person audience, a professional livestreamer can also cut to full- screen footage of that video, giving home viewers the highest quality experience. “I joke and say that the TriCaster and what we do makes your conference look like it has the production quality of a primetime network TV station — as opposed to public access television at 3 a.m.,” Marty says.
W hen Marty Jenoff was 13 years old, he scraped together all his bar mitzvah money and used it to buy his first video camera. It sounds cliche to say it, but once that VHS RCA Camcorder landed in his hands, Marty grabbed it and never looked back! Today, Marty wrangles cameras for a living as Eventique’s livestream director — but it took him several decades to get here. When the ink was still drying on his camera receipt, Marty started picking up videographer gigs shooting footage of his friends’ bar mitzvah parties. Soon, his parents’ friends booked him to film their weddings, and when he went to high school, he started the school’s first TV station. That “all video, all the time” theme continued in college. Marty majored in mass communications and climbed the ranks to president of the Towson University television station. From there, he graduated into the real thing: a job with WBAL-TV, the Baltimore, Maryland, NBC affiliate. “I spent 18 years at that TV station,” Marty remembers. “I worked as a cameraman going out with reporters on stories, I worked in the live truck, I directed on the floor, and I flew in the helicopter. I did all kinds of different positions, which gave me a great appreciation and understanding of being live.” When Marty filmed live on air for WBAL-TV, he felt electrified. He says, “A lot of people don’t like the pressure of being live — they want to be able to shoot now and then edit and fix mistakes later. But when you’re live, there’s some bug that gets in you. ... You only have one chance to do it.” Marty fell in love with the Meet Marty: Our Livestream Virtuoso At 13, He Filmed Weddings While Other Kids Played Hooky!
2020 when demand for virtual events spiked. At that point, he’d already been livestreaming for over nine years. “I got into livestreaming by accident when a colleague in 2010 needed help livestreaming a conference. Back then, it was very early on — nobody knew what it was. The technology was old, too. We weren’t even talking about HD then; we still used standard definition!” Marty remembers. “What we do now is kind of mind-boggling. I have a piece of equipment that can fit on your kitchen table that can do everything a TV station control room can do.” Using that device (the Newtek TriCaster) and the rest of his arsenal, Marty has captured conferences, awards shows, red-carpet moments, and more for Eventique’s clients. (If you missed it, turn back to Page 4 to read more about Marty’s work.)
adrenaline rush — a feeling he was familiar with from years as a volunteer emergency medical technician (EMT) riding inside ambulances. He mastered filming under pressure and fixing lighting, sound, and other issues on the fly. For him, his TV work was an extension of his old gigs filming weddings. As he puts it, “You can’t just tell the bride, ‘Hey, can you kiss again?’” Marty started his own business, Focal Point Productions, in 2000 and joined the Eventique team in
“What I love about it is that no two jobs are the same. In a way, we’re kind of reinventing the wheel for each specific job by taking apart our experiences doing hundreds of other livestreams,” he says. That may be true, but one thing is consistent across Marty’s streams: the next-level production quality. When he’s not relaxing in Baltimore with his wife and kids or on the
road between jobs for Eventique with his crew, he’s busy ordering the latest livestream gadget to give viewers an even more mind- blowing experience. “I have a buying addiction,” he admits. “I’m always buying new gear, whether it’s a new product or a software upgrade. Technology is always changing, so almost on a weekly basis, I’m getting packages delivered with new equipment to keep us on the front line of those changes.” Lately, Marty has spent a lot of time reflecting on his journey. His son, Owen, is about to turn 13 — the same age he was when he got his first camera. “I’m coming up on 33 years since my bar mitzvah, almost to the day,” he says. Much has changed, but luckily, his passion for video is the same!
JUST WRAPPED
Welcome to “Just Wrapped,” a monthly summary of what Eventique’s team has been up to. Every year, Eventique plans corporate parties, virtual experiences, concerts, charity galas, and more. This is just a small peek behind the curtain. ‘Digital Dilemmas’ — Hybrid events are on the rise, and their digital components go beyond live streaming. This summer, Eventique produced a one-of-a-kind virtual reality exhibit called “Digital Dilemmas,” presented by the Swiss Confederation and the International Committee of the Red Cross at the United Nations. It took that next step! The exhibit featured a cube made from LED wall screens. When UN delegates wandered inside it, they were immediately immersed in a virtual reality experience. With a few taps on a touchscreen, they could play through a range of realistic disaster scenarios, imagining themselves hiding inside a bunker or communicating under surveillance. The empathize with their risks. “Digital Dilemmas” sparked discussion in the nearby Exchange Lounge. To check out the online version of the project, scan this QR code or visit Digital-Dilemmas.com. Want your upcoming event to be next on Eventique’s list? Request a proposal from the all-star team at Eventique.com. immersive multimedia project let them step into the shoes of civilians and humanitarian workers worldwide and An International Virtual Reality Experience
Marty at a Glance Just Watched: “I Think You Should Leave with Tim Robinson” on Netflix Favorite Musician: Kodaline Top Podcast: “SmartLess” with Jason Bateman, Sean Hayes, and Will Arnett Go-to Meal: Chicken Parmesan (or anything Italian) Summer Vacation Destinations: Bermuda, The Bahamas, and CocoCay Favorite Way to Travel: By cruise ship
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4 2 Inside
Livestreaming Isn’t Just for Corporations Anymore!
3 Reasons to Invest in Professional Livestreaming
6 7 8
Meet Eventique’s Livestream Virtuoso
Your Monthly Event Rundown
How to Look More Professional on Camera
5 EASY WAYS TO LOOK BETTER ON CAMERA Use These Tips From Our Livestream Pro!
The pandemic may be officially “over,” but video calls are here to stay — and unfortunately, no one will give you grace for bad lighting or a messy background in 2023! To impress your team, peers, and clients, you need to look as professional live on Zoom or Google Meets as you would in the real-life boardroom. Here are a few strategies from Eventique’s Livestream Director, Marty Jenoff, to make that happen. 1. Ditch your swivel chair. “Most people tend to swivel and rock when they’re nervous, so always sit in a stationary chair for your Zoom calls [to avoid causing distractions],” Marty says. If your expensive office chair swivels, lock the mechanism before meetings or keep a stationary chair in your office to swap in when you need it. 2. Position your webcam at eye level. “You don’t want people to be looking
down at you or looking up your nose and seeing your cracked ceiling,” Marty says. “If you’re using a laptop, put it on top of some books or a box.” 3. Invest in a microphone or earbuds. Sometimes it’s impossible to keep your office space silent. If an ambulance goes by or your dog starts barking, a microphone or earbuds will reduce the background noise and ensure your voice still carries. “Make sure your mic is a few inches from your mouth rather than 1–2 feet away,” Marty says. Windows appear extremely bright on camera, and if they’re behind you, they’ll become the focus of your shot and make your face look dark. “Rather than using a window as your background (as beautiful as it may be), pivot to face the window and use 4. Use your windows strategically.
that light to make your face bright and visible,” Marty recommends. 5. Declutter your background. Clear your backdrop of clutter, and if you have shelves behind you, remove items so they don’t look too busy. A bookcase stuffed with trinkets could distract from your on-call message. If you use Marty’s tips, your next Zoom call will be TV-worthy.
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