SHOULD YOU LIVESTREAM YOUR NEXT EVENT?
My Take on This Hot Topic When those internal feeds went external, they demanded a higher level of production quality — and our team rose to the challenge. With this new audience in mind, we no longer focus our attention entirely on the stage. Now, our team thinks locally and globally. We don’t just ask ourselves, “Does this stage look enticing and attractive?” We ask, “How can we design this environment so that watching it duplicates the look, feel, and production value of a TV show?”
As I write this, I’m recovering from a serious case of jet lag. I’ve spent the last few weeks flying all over the country for various events. I’m actually penning this newsletter from Texas, where I landed at 5 a.m. this morning! The traveling side of my job isn’t particularly glamorous, but the events themselves often are. For example, this June, my team was lucky enough to produce the diamond brand Le Vian’s red carpet review, 2024 trends forecast, and gala dinner at the JCK Show in Las Vegas. It was an incredible event — and not only because of the gorgeous diamond signature pieces on display, the excitement of the red
The best hybrid events feel real and raw to every viewer. They can’t be so over-choreographed or over-scripted that they become predictable or so difficult to follow that people watching from home feel left out. Striking that delicate balance takes a crew of true experts — but it’s entirely possible, and the result is a beautiful thing. Done right, a hybrid event treats its in-person and online audiences to two totally different yet equally fantastic experiences. For example, prior to the
carpet, and the 500-plus attendees. We also welcomed close to 20,000 virtual viewers who tuned in to Le Vian’s television-quality livestream across Facebook, YouTube, and LinkedIn. Livestreaming has been a staple of my team’s event production process for years, but since 2020, I’ve seen a dramatic change in the way businesses use it to benefit their brands and engage their followers. If you haven’t noticed this shift, you might want to consider it as you plan your next event and choose whether or not to invest in livestreaming. Years ago, most of our clients requested livestreaming exclusively for the benefit of their internal teams. Our livestreaming experts (you can meet one of the best on Page 6) would capture their conference keynote speeches or quarterly reviews and stream them to a private link for internal stakeholders. This method reduced travel costs and kept their entire team on the same page. Many businesses still do this today, but they’ve also started thinking bigger. Livestreaming isn’t just internal anymore! Now, Fortune 500 companies, nonprofits, and everyone in between use livestreaming to reach the clients, partners, prospects, and devoted fans who can’t attend their events in person.
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