BOOST BRAND ENGAGEMENT AT YOUR NEXT EVENT Invest in the Power of Livestreaming!
I n late May, more than 20 members of the Eventique team swarmed The Venetian Resort in Las Vegas. They unloaded carloads of equipment — every piece intended to make the diamond brand Le Vian’s red carpet review, 2024 trends forecast, and gala dinner at the JCK Show a resounding success. “The team got there on Wednesday, and I arrived on Thursday,” says Eventique Livestream Director Marty Jenoff. “We worked all day Thursday, Friday, Saturday, and then up until 4 p.m. on Sunday. In all, it was 3 1/2 days of prep for a two-hour live show.” That may seem extreme, but Le Vian’s event showing off their latest jewelry pieces was incredibly complex. It leveraged all the benefits of livestreaming to provide a compelling, television- quality show to nearly 20,000 fascinated fans worldwide. At the same time, Eventique produced a high-end experience for 500- plus in-person guests. “Professional livestreamers are cinematic ninjas, jumping back and forth between complex software platforms and navigating the latest videography equipment.” “The first hour of the show we did was all livestream — it was a one-hour red carpet pre-show,” Marty explains. “We had a huge lighting design setup, three cameras, audio, video playback, and four directors just for that event. Then, we pivoted to the main stage production. … There were a lot of moving parts, but we had a great team and got amazing results!”
If you want 20,000 people to tune in to your company’s next fundraiser, conference, or fashion show, you can’t just point a camera at the stage. You need a team of professionals with the latest technology to create a compelling livestream experience viewers won’t click away from. How does professional livestreaming work? Professional livestreamers are cinematic ninjas, jumping back and forth between complex software platforms and navigating the latest videography equipment. At Eventique, Marty and his team rely on a device called the Newtek TriCaster to turn raw video into polished, TV-worthy footage. “The TriCaster is the flagship of our large, high-end production livestreams. It allows us to not only have physical cameras on location but also bring in virtual guests! We can splice in videos, show PowerPoint slides, and add people’s names and titles to the bottom of the screen when they speak. We can also do all kinds of what we call ‘picture-in-picture’ or frame overlays. You know how when you watch network news, you see a moderator and two people having a conversation, with everyone in their own box or window on screen? We can do that as well! The TriCaster has a lot of punch in a box that can sit on your kitchen table,” Marty says. Marty and his team add these features to their footage in the moment, creating a seamless live production with the same polish most videographers need hours of editing to achieve. Along with the TriCaster, Marty brings in “miles of cables,” converters, computers, and other technology to each
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