gig. If there’s a last-minute venue change or shift in client expectations, his team digs into their arsenal of “toys” for a solution. They’ve pitched their setup in studios, ballrooms, and
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every event space in between. Why work with a pro?
A professional livestreamer won’t just save your company time and effort. Whether you want to engage your top fans or celebrate with your worldwide team, you’ll also get these three benefits.
Make ‘emergencies’ invisible. If something goes wrong on stage or a piece of equipment fails, you don’t have to worry that your show will be ruined. Your professional team will find a solution in seconds. “You have to remain cool, calm, and collected to immediately troubleshoot what’s going on and identify problems,” Marty says. “If you can’t fix it, you get around it, and don’t let that one thing sink the boat.” You can use livestreaming in creative ways Le Vian used livestreaming to elevate its brand and keep top fans engaged, but that’s not the only application companies have found. When Eventique livestreamed Variety’s 2023 Power of Women lunch, for example, they lowered the barrier to access for average Variety readers (the invitation-only event included celebrity honorees Judy Blume, Natasha Lyonne, Rosie Perez, Kelly Ripa, and Michaela Jaé Rodriguez) and attracted worldwide viewership. And by livestreaming United Nations events, Eventique helps the organization raise public awareness of global issues without compromising event security. At the Kraft Heinz Ace Awards, Kraft Heinz chose livestreaming for yet another reason: to keep its global team in the loop and celebrate successful ad campaigns together. In 2022, the Ace Awards was almost entirely virtual — a small Eventique production team streamed it to Kraft Heinz’s creative team members and agencies from a secluded studio — but in 2023, the brand ramped up its in-person event. Eventique’s livestream team traveled to Chicago to capture the awards ceremony using four camera angles. Thanks to the TriCaster, Kraft Heinz employees at the office watching parties around the globe enjoyed full-screen replays of the company’s best ad campaigns in categories like “Brand Experience & Activation,” “Creative Commerce,” and “Creative Strategy,” while in-person attendees watched on an LED wall in Chicago. “We probably had hundreds of button pushes throughout that 1–2- hour event,” Marty says. “The people in the room were seeing one thing, and the people online were seeing a different video of it.” When the host announced each winner, Marty cut to live footage of that team “going crazy” and in their office. It was a huge morale boost for the company made possible by livestreaming. The popularity of hybrid events has soared since 2020. Considering the many perks of livestreaming companies have discovered, they’re likely here to stay!
Bring your most creative ideas to life. For a professional livestreamer like Marty, client expectations are the No. 1 priority. Do you need an
hour and a half of streaming or two full days? Do you want to add animated effects? Cut between footage from your studio and your offices worldwide? A professional will learn about your wildest dreams and make them happen.
Impress with a broadcast-quality production. In today’s media-saturated world, point-and-shoot livestreaming with a single
camera doesn’t cut it.
“We have multiple cameras to live cut from center stage to tight shots of the person speaking, to shots from the side,” says Eric Weilander, Eventique’s Vice President of Creative and Strategy. If you want to play footage on an LED wall to your in-person audience, a professional livestreamer can also cut to full- screen footage of that video, giving home viewers the highest quality experience. “I joke and say that the TriCaster and what we do makes your conference look like it has the production quality of a primetime network TV station — as opposed to public access television at 3 a.m.,” Marty says.
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