If you want to ensure that customers buy from you again and again and that they tell others about you, you'll want to over-deliver! When delivering great service to customers, don't think of it as a short-term transaction. Instead, make a long-term investment in your customers, and build up the opportunity for repeat business. Customers new and old should get the same experience, no matter how big or small your business is. Always over-deliver! 6
how?
An unexpectedly great experience! A product that wows!
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