Our Theory of Change The “B” Movement
The current economic system, driven by business as one of its key actors, is failing to meet its promise to create a positive impact. In fact, it creates significant negative impacts for people, communities and the planet. B Lab considers that businesses can act as a starting point to catalyze systemic change, given their direct relationship to multiple stakeholders within the economic system and society at large. The role of business is redefined so that all businesses are a force for good — and play a leading role in positively impacting and transforming the global economy toward a more inclusive, equitable, and regenerative system. Through collaboration with various movements, coalitions, policymakers, activists, and organizations, and by mobilizing our stakeholders — including Certified B Corporations, benefit corporations, and businesses embracing B Lab’s standards — we can realize our vision. Our five global strategies will serve as the roadmap to guide us in this endeavor:
Drive the adoption of our standards to manage the impact of business.
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Certify and engage businesses to improve their impact.
Articulate and amplify stories of business as an equitable force for good.
Catalyze policy change to enable business as a force for good.
Develop a network of local, regional, and global communities for change.
“ “Businesses hold the power to be catalysts for trans- formative change, turning the tides from a system of negative impact to one that promotes inclusivity, equity, and regeneration. By embracing new stand- ards, collaborating across sectors, and sharing sto-
ries of positive change, we can redefine the role of business in society and build a brighter future together.”
Karin Lenzlinger Diedenhofen Member of the Foundation Board, B Lab (Switzerland)
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