Mark your calendar for: World Whisky Day 2024 May 18th
WHISKY 101 Why is it called whisky?
MARKET OBSERVATIONS
• The shift from blends to single malts has become more pronounced over the last few years and is set to continue. • Premiumisation in single malts continues and there is increasing consumer interest in and knowledge about whisky . • High taxes, global supply chain issues and limited supplies of single malt Scotch are expected to hinder category growth. • Hong Kong consumers will travel abroad which might shift some volumes to travel retail . • Premiumisation has been an ongoing trend and overall demand is strong. However, the size of the category will be constrained by higher excise duties and limited producer allocations . • Single malt Scotch showed great resilience in 2022 with all tiers increasing volumes, even though prices went up. • There has been considerable interest in Japanese single malts but, as prices have skyrocketed and supplies are extremely limited, the craze has calmed down a bit.
A guide to Scottish Whisky
Whisky leading brands by category
The term ‘whisky’ derives originally from the Gaelic ‘uisge beatha’, or ‘usquebaugh’, meaning ‘water of life’. Gaelic is that branch of Celtic spoken in the Highlands of Scotland. What exactly is single malt whisky? Single malt whisky is often associated with Scotland and the whisky made there, yet many are unaware that single malts can be made anywhere in the world. Single malt, single barrel, single cask, single grain. The whisky world enjoys many diverse categories. The word ‘single’ in single malt whisky tells us that the liquid has been produced at one, single distillery. While a single malt can contain whisky from many different casks, all of this whisky must have been produced by one distillery. How old is a single malt? A single malt is defined as whisky made from malted barley, at a single distillery, aged for at least three years in either American oak or European (Spanish) oak casks, and bottled at a minimum ABV of 40%.
Whisky/Scotch
Owner
Johnnie Walker The Macallan King Robert The Claymore Famous Grouse Ballantine’s Chivas
Diageo Edrington Ian Macleod Emperador Edrington Pernod Ricard Pernod Ricard
A guide to food & Whisky Pairings
Source: IWSR 2023 Market Analysis Report
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INTEL INSIGHTS
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