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Goals and Resolutions: What’s the Difference? INSIDE THIS ISSUE 1 2 2 3 3 4 4 Books You Should Read to Lead Biz Tool of the Month: Complianz Which Business Structure Is Right for You? Slow Cooker Chicken Casserole Is the iPod Dead?
IS THE IPOD DEAD?
HOW AMERICA’S FAVORITE MP3 PLAYER FELL OUT OF FAVOR — AND FOUND A NEW AUDIENCE Media outlets have been declaring the iPod "over" for years. In 2017, a USA Today article blared, "Say goodbye to the iPod era,” and a 2018 Reddit thread asked, "Why are iPods still a thing?" But, despite that lack of consumer confidence, Apple continues to sell brand-new Apple iPod Touches on its website for $199 and up, and it just updated them in 2019 — why? • iPods have music and games to keep kids busy. • Kids can stay in touch with their families using FaceTime and iMessage on an iPod, but they can’t call or text (as there’s no service plan). • A $199 iPod isn’t as big of a loss as its more expensive counterpart, the iPhone, if your toddler drops it in the toilet.
As it turns out, the iPod is now a tool almost exclusively for kids. When the first iPod MP3 player was released in 2001, adults went nuts for it, but these days, we can listen to music on our versatile smartphones, which have supplanted the iPod for most people. Young children, however, don’t necessarily have the smartphone option — and many parents don’t want them to. An iPod has become a gateway device: It’s the perfect way to give a kid the independence of listening to music on the go without exposing them to everything a smartphone has to offer. According to a Medium post by Yash Patel, the Apple iPod Touch has stuck around to serve this new audience because the pairing benefits both parents and Apple. There is a plethora of pluses for parents:
For Apple, selling iPods brings in additional revenue, but there’s an even bigger perk. As Patel puts it, giving a kid an iPod “brings them into the Apple ecosystem, thus making them more likely to buy an iPhone when they are ready for an upgrade.” With a net worth of more than $2 trillion, Apple can afford to play the long game. If you’re interested in buying an iPod for your child but you’re not sold on the $199 price tag, we can’t blame you. Luckily, there are plenty of secondhand and refurbished iPods floating around the internet at deeply discounted prices. BackMarket.com sells refurbished Nanos, Classics, and Touches with a 12-month warranty for as low as $40. Whether you’re shopping for your kids or just want to kick it old school, that’s a great place to start.
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