TZL 1345 (web)

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BUSINESS NEWS OZ ARCHITECTURE DESIGNS WELLAGE GREELEY SENIOR LIVING COMMUNITY Award-winning national architecture and design firm OZ Architecture has designed a new 71,000 square foot senior living community in Greeley, Colorado. OZ was selected for the architecture and interior design of the 92-unit community by Rocky Mountain Senior Housing, a leading developer of senior living communities that are designed to enrich the quality of life for older adults and their families. The project will be operated by WellAge. WellAge Greeley sits on 3.5 acres and includes independent living, assisted living and memory care housing. The memory care wing consists of 24 units that flank a common area warming kitchen, dining room and living/activity area that connect to a secure outdoor garden. The

assisted living wing provides 48 units with a mix of one bedroom and studio spaces, and the independent living wing provides 20 units, also with a mix of one bedroom and studio spaces. Common amenity spaces will include a two-story lobby with stairs that encourage residents to walk rather than take the elevator, fitness studio, salon, theater/chapel, multiple dining rooms, reading rooms, sunrooms and a multipurpose room for community activities or social functions. Exterior spaces will include walking paths, community garden planting beds and a greenhouse. The building is inspired by the aesthetic of the neighboring mixed-use development and rural heritage of Greeley. The façade has a contemporary design to blend it with the neighboring buildings, utilizing naturally

appearing stained wood siding, stone veneer and fiber cement panels. The interior palate is a fresh utilization of hospitality-inspired design that creates an environment that residents enjoy and encourages families to stay longer with their loved ones. Headquartered in the vibrant RiNo district of Denver, and with studios in Boulder and Colorado Springs, OZ Architecture has been at the forefront of design since 1964. The OZ team includes over 165 architects, designers, strategists, and artists whose broad range of expertise and passions create a variety of project types on every continent. The firm is recognized for designing award-winning projects that make a positive and lasting contribution to the community.

MARK ZWEIG, from page 9

of medicine really provide that, and in some ways you have fewer constraints on what you can really earn in the A/E business than they do. You don’t have insurance companies or regulators telling you what you can charge for the most part. 5)You will never have to become obsolete. There are few constraints on the services your business can provide in order to adapt to changes in the marketplace. This is not a capital-intensive industry. There are no constraints on your ability to continue learning and developing your expertise to meet the needs of a changing market. Not every business and industry can claim that. Some are so wedded to particular technologies that become obsolete which makes the skills of their employees obsolete. 6)You can change the world. Who – working in what business – can honestly say that? Not many. But you can. You have the potential to solve enormous societal problems that affect the quality of life for all of us – perhaps now more than ever before. You can also leave a tangible mark on the world and see what you have accomplished and contributed to. That is incredibly gratifying. 7)You work in a business that is still needed and can function in the midst of a crisis such as the current pandemic. Thank God what A/E firms do is a truly essential service. On top of that, you have proved that most of you and your employees can work remotely from home if you have to. Try doing that if you are in the restaurant business – or the brick and mortar retail business – or the professional sports business – or leisure travel – or dentistry – or any other of many other industries and professions. There are so many others who are so much more vulnerable than we are in this industry. We all face the temptation to succumb to negativity and lament opportunities lost or complain about problems we are having to deal with. But maybe it is now a good time to take stock of the many positive aspects of the industry we all work in to help keep yourself and your employees motivated and directed in the midst of uncertainty. I think that is an important role of leadership. And I know I feel better about this industry today more than ever! MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

1)You do something our society really needs. Not every business can claim that. One could argue that we could really do without soft drinks or cigarettes, or $170,000 Porsches, or yet another brand of $200 women’s fashion jeans. But we cannot do without the people and businesses who solve huge problems such as how to provide clean water to a community, or how to provide staged housing for people later in life, or how to make retail environments that are safe and efficient, or provide transportation facilities that pay for themselves and facilitate movement of people and essential goods. And these things are just the tip of the iceberg when it comes to all of the things A/E firms do. You are so critical in so many different ways and touch nearly every aspect of everyone’s life, that it is impossible to list them all here or anywhere else. 2)You get to work with honest and ethical people. I think many of you take this for granted but believe me, not everyone working in another industry can claim that. Some industries are plagued with constant ethical problems because they attract greedy people or people who truly don’t mind hurting other people as long as it benefits them personally. How much is that really worth to you? I think it is worth a great deal. It has been proved through research that it is very hard to remain ethical if everyone you work with isn’t. Who wants to be corrupted? I know I don’t! 3)You get to work with intelligent, creative, “can-do” people. You have some amazing and talented coworkers. They can meet any challenge or solve practically any problem they are asked by clients to solve. How interesting are those people and how inspirational it is to be around them! That is so energizing in itself and you can’t put a price on it. 4)You have a chance to do really well financially. When I started in this business 40 years ago it was practically conventional wisdom that you had to take a vow of poverty to work in our industry. No one can say that today. Do you know how many people I know who make $200,000, $400,000, or, in some cases, millions of dollars a year in this business? Many! This industry can provide a fantastic living to those who master not only their requisite design and technical disciplines but also the BUSINESS of this business. There are so many opportunities to do good for people and to do really well at the same time. Few other “industries” outside

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THE ZWEIG LETTER MAY 18, 2020, ISSUE 1345

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