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him the golden box … I may as well have handed him a gold brick. The man was so appreciative of our support and gesture, and I was proud to recognize him in such a simple, unassuming way. That feeling never got old during November. We handed out well over 40 gold boxes of chocolate to deserving veterans and patients. We knew nearly every patient who was a veteran, but we also learned of a few others who hadn’t mentioned a record of service. It
was a truly memorable way to get to know a little about our patients. It connected our entire team to the patients we serve in a unique way. And while this certainly drummed up some good ol’ word-of-mouth referrals and chatter, we didn’t deploy this project with the goal of it becoming a marketing campaign. In fact, it still isn’t. We wanted this gesture to be received with the highest honor, and we wanted our patients to know our intentions
were just to simply say thank you. We wanted to honor those who have fought for the freedoms we enjoy today. It was the right thing to do. Honoring our veterans was a goodwill effort dedicated to serving those who gave up so much to serve us. The entire project cost less than $500. But the connections we made with our patients were priceless.
AQUARIUS ASH CHOCOLATE CUPID DONOR GROUNDHOG LOVE PISCES
PRESIDENTS ROMANCE ROSES SKIING SNOWBANK SUGAR VALENTINE
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