26A — April 27 - May 10, 2012 — Spring Preview — Mid Atlantic Real Estate Journal
www.marejournal.com
H uman R esources
By Darryl Gordon, High Company LLC The top-five reasons to involve HR in location and facility decisions
W
hen you think of Human Resources (HR), youmay think
of strategic activity. Commercial real estate deci- sions are of long-term, strate- gic importance. Collaborating with HR leaders is critical in helping to make the key deci- sions regarding your business location and facility selections because of their influence on being able to hire the correct talent. Success in recruiting and retaining employees is, in part, determined by the loca- tion of the business and the characteristics of the facility itself. Each play a key role
in sustaining a competitive advantage. By including the HR leaders in the location and facility decision-making process, a company can better position itself for long -term profitability and growth. A company’s facility can serve as a strong reflection of a myriad of factors associated with a business including cul- ture, quality, values, history, longevity, and success. Curb appeal and exterior grounds maintenance, as well as the in- terior look and feel of a facility, combine to provide the brand impression. Collaborating with the HR team in making the critically important loca- tion- and facility-related deci- sions enhances a company’s ability to meet the needs of each department as well as the organization as a whole. The top-five reasons to in- volve HR in location and facil- ity decisions: 1) These are strategic-level decisions that affect the com- pany’s ability to recruit and retain talent; 2) These decisions affect all managers and each employee throughout an organization; 3) HR can apply its knowl- edge of the marketplace and help choose a location and a facility that provides com- petitive advantage vs. others recruiting for the same, finite talent pool; 4) Employee training and self development needs are addressed proactively to as- sure the facility is configured to provide these vital HR- related services or is located in a community or corporate center where multiple options for continuing education are readily available; 5) HR experts have a irre- placeable lens, unique to their discipline, through which to assess an organization’s facil- ity needs. By including the valuable input and expertise of the HR team in the business lo- cation and facility selection processes, companies better position themselves to make strategically driven com- mercial real estate decisions that support their long-term objectives. Darryl Gordon is VP of Human Resource Ser- vices at High Company LLC, based in Greenfield Corporate Center in Lan- caster, PA. n
By including the valuable input and expertise of the HR team in the business location and facility selection processes, companies better position themselves to make strategically driven commercial real estate decisions that support their long-term objectives.
of recruiting, training, and guiding em- ployees, or perhaps ben- efits, com- p e n s a t i o n plan develop- ment and ad- ministration. However, in
Darryl Gordon
today’s business environment, HR is responsible for, and in- fluences, a much wider scope
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