O wners , D evelopers & M anagers

Mid Atlantic Real Estate Journal — April 27 - May 10, 2012 — 33A


Transforming 114 year old warehouse into loft-style apartments Prism Capital Partners breaks ground on Phase I at The Parkway Lofts



creating attractive, modern residences.” The design takes advantage of the building’s 17-foot floor-to- floor ceiling heights and heavy floor loads; Prism is adding a new intermediate second floor and a penthouse level. The firm also is preserving many origi- nal architectural features. This includes 15-foot, quilt-panel windows that accentuate the property’s views of New York City to the east and the Watc- hung Mountains to the west. According to Diaz, The Park- way Lofts illustrates the value of adaptive reuse in the Garden State, which houses a sizable inventory of older industrial space. “It reflects the great op- portunities for infill redevelop- ment in New Jersey,” he said. “In cases like The Parkway Lofts, companies like ours are working to preserve our state’s rich history while setting the stage for its future. This type of project is particularly gratify- ing in that respect.” n exhibition presents its mem- bers’ extraordinary work in major venues worldwide over the course of a year. This year, Williams’ piece was selected out of the 385 entries sub- mitted by 125 architectural illustrators representing 9 countries. Williams combines over fifteen years of architectural rendering and 3D modeling experience with the firm’s in-house graphic design de- partment to provide clients with state-of-the-art presenta- tion materials. 3D model and virtual design presentations provide effective visualization of a project and have proven beneficial as a discussion tool for clients during design team, committee, and community presentations. In addition, the firm implements Building Information Modeling (BIM) through Revit software. n

estate own- er/operator Prism Capi- tal Partners, LLC has bro- ken ground for Phase I at The Park- way Lofts, a high-profile,

Eugene Diaz

multi-family adaptive reuse in Bloomfield and East Or- ange. The milestone marks the launch of a signature redevel- opment for the State of New Jersey, according to Eugene Diaz, a principal partner with Prism. Located with high visibility on the Garden State Parkway, the master-planned project ini- tially includes the conversion of a 114-year-old, 365,000 s/f, six-story warehouse building into 361 loft-style apartments, and the creation of a three- level parking facility. At build

The Parkway Lofts

out, the 14.5-acre site will be transformed into a distinctive, high-density residential village also featuring 150 townhomes, a clubhouse and other lifestyle amenities to be built as part of Phase II. Prism acquired the property in 2005. It sits within a resi-

dential area and benefits from immediate access to the Gar- den State Parkway, as well as high-speed rail service to New York City via the Watsessing Avenue Rail Station (located less than 100 yards from the development). “We saw a great opportunity

to take this obsolete industrial property and transform not only the structure, itself, but the entire neighborhood into a thriving, urban-living com- munity,” said Prism’s Edwin Cohen, principal partner. “We are establishing a destina- tion here as much as we are

Craig Williams, AIA receives ASAI Architecture in Perspective (AIP27) Award Salisbury University selects Becker Morgan Group for Choptank and Chester Residence Hall renovations

SALISBURY, MD—Becker Morgan Group, as part of the Whiting-Turner design /

build team, was selected t o pr ov i de professional services for t h e Ch o p - t a n k a n d Chester Res- idence Hall renovations

Craig Williams

at Salisbury University. This project entails the moderniza- tion of the residential envi- ronments in the two existing high-rise residence halls, as well as related site and utility improvements. The renova- tion is pursuing LEED certi- fication as part of the Univer- sity’s ongoing sustainability initiatives. Construction of Choptank Hall begins in June 2012, and the newly reno- vated facility will be ready for

Choptank Hall

student occupancy in Spring 2013. With construction begin- ning in January 2013, Chester Hall will be ready for students in Fall 2013. In other news, Craig Wil-

liams, AIA of Becker Morgan Group recently received the American Society of Archi- tectural Illustrators (ASAI) Architecture in Perspective (AIP27) Award of Excellence

for his 3D illustration titled “Pavilion” in the International Competition of Digital and Traditional Architectural Il- lustration. TheASAI’s annual international competition and

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