PACIFIC NORTHWEST | ADVERTISING & MEDIA
2023
GO DIGITAL
New Seattle Met offerings!
GROW YOUR BUSINESS
Brand New VOLTA Packages
PR OFFERINGS
Check out the details inside for press opportunities!
Dear valued clients,
Our goal as a marketing team is to ensure we are the marketing agency you love to work with. We pride ourselves on helping you elevate your business and witness you flourish to new heights. Our team is dedicated to providing you with optimized strategy, elevated creative and unique advertising opportunities to grow your business here at Compass!
Your friend and partner,
Compass NW Marketing Team
TABLE OF CONTENTS
Digital Print
PAGE 4
PAGE 12
Innovative Resources
PAGE 18
PAGE 26
Digital SECTION 01
This is a perfect time to expand your reach to new audiences and enrich your brand with your current sphere of influence. Digital advertising allows you to optimize the way you market your business in a wide variety of unique and engaging ways. Check out our newest digital offerings with exclusive Compass rates.
Seattle Met
HOME & REAL ESTATE CHANNEL TAKEOVER ($825/DAY) 100% Share of Voice for all display ad positions within the channel.
Own the Home & Real Estate Channel for a day or more with your message. Highlight your listings with a call to action and strong visuals in this very well targeted high impact ad placement as your ideal customers engage with Real Estate relevant/ specific content.
TARGETED E-BLAST ($1,200) Targeted exclusive eBlast to Seattle Met subscribers and opt-ins, Approximate send is 25,000 recipients.
Deliver your message directly to the inboxes of our subscriber list.
SEATTLEMET.COM HOMEPAGE TAKEOVER ($825/DAY) 100% Share of Voice for all display ad positions of the SeattleMet.com Homepage Own the Homepage for a day or more with your listings and a call to action with strong visuals in this high impact ad placement. This is a direct response and/or brand awareness opportunity to reach our highly a!uent and engaged audience. Add animation, video or an image carousel to the Rich Media capable ads to feature your properties and command attention.
*View Seattle Met’s online media kit for further details on these offerings.
SEATTLE MET MEDIA KIT
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QUARTER 1 • 7
Geekwire
Option A • $2,000 One week campaign Sponsored Post: Runs 2-3 days in GeekWire’s main news feed, 12 days in each article footer, 375-characters, featured image, linked to listing on broker’s site. Digital Display: 300x600 desktop display and 300x250 mobile display ads in premium right rail and storyboard placements. 50k Impressions, CTR: 0.18%
Option B • $3,750 Two week campaign
Option C • $7,000 One month campaign Advertorial Sponsored Post, Digital Display Campaign (200k impressions) PLUS Email Sponsored Post: 375 characters, call to action and image included in GeekWire’s Daily email newsletter with more than 23,000
Advertorial Sponsored Post:
500 words, multiple images, with broker featured with headshot and bio, a URL permalink for widespread use, runs 2-3 days in GeekWire’s main news feed, 12 days in each article footer
subscribers. Sends Monday – Sunday.
PLUS Digital Display Campaign (100k impressions)
Open rate: 30%, CTR: 1-3%
GEEKWIRE.COM
8 • VOLUME 5
7
QUARTER 1 • 9
Agent Spotlight
Be featured on our Compass Washington social channels with a customized carousel, that is tailored to your unique brand and story. The strategy team will then customize an audience based on location, demographics and interests to ensure the most optimized reach.
$200 / 2 weeks
PRICE
Varies per targeted location.
REACH
Varies per targeted audience.
IMPACT
Boosted by location. Creative designed by Compass, boosted from Compass WA
DETAILS
Agent Listings
Submit your listings for consideration to be featured on our Compass Washington Instagram page and Leonard Steinberg’s Compass Catch newsletter
LISTING JOT FORM
COMPASS CATCH JOT FORM
AGENT SPOTLIGHT
BRENNEN CLOUSE
AGENT SPOTLIGHT
SEAN AND SCOTT BAUTISTA
$20,000,000 VOLUME CLOSED IN 2018
35 TRANSACTIONS IN 2018
40+ Sales IN THE LAST 12 MONTHS
WH
ABOUT US
Our strengths include the ability to powerfully negotiate on behalf of clients and an expansive knowledge of current market trends.
Brennen is highly regarded by his clients
We bring 16 years of experience to Compass
I love Comp
and his peers for putting collaboration and
“BEST OF ZILLOW” FEATURED AGENT
and to every transaction. With a growing
forefront of cons
trust first, always working to have the most
reputation of hard work, client advocacy,
the best of tech
up-to-date market knowledge, and helping
and innovative thinking, we have high
There is no whe
others achieve their goals with integrity.
expectations for ourselves to always provide
at the moment
LEARN MORE AT www.bautistatwins.com
Top 100 REAL ESTATE AGENTS OF AMERICA
the best service for our clients.
to dominate ma
LEARN MORE AT www.theclousegroup.com
and change ho
seamless re
8,100+ FOLLOWERS
@COMPASSWASHINGTON
9
10 • VOLUME 5
Compass Digital Advertising
Through leveraging contact list data and geo targeting, your ads will show up to the contacts that matter the most to you. PLATFORM DEMOGRAPHICS By using your contact list data we can target your contacts or those similar to your contacts within a defined area. Alternatively, you can leverage broader geo targeting
FREQUENCY Weekly, Two Weeks, and Monthly
RATE Rates vary per type of ad and duration
PLATFORMS
COMPASS DIGITAL ADS
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SECTION 02
Print Your key audiences are diving into print publications and magazines for insights, news and lifestyle information. Be top of mind with a brand or listing advertisement in a variety of our available print opportunities, now with new exclusive Compass rates.
Puget Sound Business Journal
Higher issue frequency (weekly), readership over specific issues (thoughtful and specific messaging).
BOX AD OPPORTUNITIES (DISPLAYED)
MAY 19, 2023
JUNE 16, 2023
JULY 28, 2023
AUGUST 25, 2023
SEPTEMBER 22, 2023
FREQUENCY Weekly
ABOUT PUGET SOUND BUSINESS JOURNAL Puget Sound Business Journal is the region’s best resource to reach high net worth, influential individuals and the most credible source to reach the business community.
DEMOGRAPHIC 58% Owner/Partner/Top Management, Puget Sound, $327K+ average household income
DISTRIBUTION Delivery to subscriber addresses
READERSHIP 54,930
RATE PER PAGE $2,000
INTERESTED?
RATE PER BOX LISTING $350
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Luxe Interiors + Design
Luxury brand association, national brand presence, sophisticated audience.
FREQUENCY Bi-monthly
DEMOGRAPHIC Demographic $1M-$10M average household income DISTRIBUTION Circulation 80% of distribution is direct mailed to the top 2% wealth in the PNW. 7% is distributed at private jet airports throughout the country
ABOUT LUXE INTERIORS + DESIGN Luxe Interiors + Design explores and celebrates regional architecture and design–inspiring readers to embrace personal style, to be distinctive, and to define what luxury truly means for them.
READERSHIP 90,000
RATE $2,495 (Full Page) $3,000 (Spread)
CONTACT VENDOR DIRECTLY FOR EXCLUSIVE COMPASS RATES
QUARTER 1 • 15 14
Seattle Met
Quarterly and low maintenance, luxury table book finish, long shelf life with consumers, perfect platform for advertising your brand.
FREQUENCY Quarterly
ABOUT SEATTLE MET Seattle Met illuminates a thriving city for newcomers and longtime residents, chronicling the present and our city’s rich past with both gravitas and irreverence, and tracing our connection to the nation and the world.
DEMOGRAPHIC $206k average HH income, 75% homeowners
DISTRIBUTION 51,703 copies
RATE PER PAGE $6,650
READERSHIP 341,000+
* Opportunity availability is based on demand.
16 • VOLUME 5 15
Bellevue/Kirkland Lifestyle
Affordable, high coverage and distribution on eastside, luxury focused.
DEMOGRAPHIC $1.5M-$30M Home value range
FREQUENCY Monthly
CIRCULATION 11,000
ABOUT BELLEVUE AND KIRKLAND LIFESTYLE Bellevue Lifestyle presents the finest in local living from homes and entertainment to philanthropy, dining and more. The services and opportunities in Bellevue Lifestyle are sure to be noticed by the discerning readers who receive the publication each month.
DISTRIBUTION Dirctly mailed to 11,000 homes as well as 500 businesses in Bellevue and Kirkland.
RATE PER PAGE $2,465
READERSHIP 75,500
* Opportunity availability is based on demand.
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SECTION 03
Innovative
At Compass we are re-defining the industry through our marketing, branding and tools. We are passionate about our clients incorporating new innovative ways to elevate their brand and lisitngs on unique platforms. Check out how you can bring your marketing to greater heights!
VOLTA
Showcase your brand and listings on a VOLTA, Tesla charging Station for four weeks! Impress your sellers with your unique marketing tactics in promoting their listing and take a hyper-local approach to advertising your brand in over 25+ offered PNW locations.
*Price varies per stations or pricing discounts available for multiple station buy-in.
BENEFITS Great brand association (Telsa), national brand presence, sophisticated audience, easy to change creative, flexible partnership OBJECTIVE Showcase your listings and brand in a new innovative way to drive leads and engagement. BROKER RATE Price varies per stations or pricing discounts available for multiple station buy-in.
* Price varies per stations or pricing discounts available for multiple station buy-in.
232,962 to 512,962 IMPRESSIONS
VOLTACHARGING.COM
20 • VOLUME 5 19
VOLTA Packages
OPTION 1 • $3,500 - $5,500
OPTION 2 • $3,500 - $5,500
OPTION 3: $2,500 - $3,500
Greater Seattle Targeted
Eastside Targeted
Northern WA Targeted
28 total screens 13% Share of Voice (SOV) 512,962 total impressions $5,500 15 total screens 13% Share of Voice (SOV) 326,370 total impressions $3,500
18 total screens 13% Share of Voice (SOV) 512,962 total impressions $5,500 12 total screens 13% Share of Voice (SOV) 326,370 total impressions $3,500
22 total screens 17% Share of Voice (SOV) 326,296 total impressions $3,500 22 total screens 12% Share of Voice (SOV) 232,962 total impressions $2,500
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KOMO Seattle Refined
We partnered with Seattle Refined to create a package for you to showcase listings, brand initiatives and lifestyle content on their broadcast platform. This package includes multiple TV segments, digital advertising, social outreach and an everlasting article on KOMO.
100,000 IMPRESSIONS ON SEATTLEREFINED.COM
2,100
PREVIOUS PARTICIPANTS Jessie Culbert Boucher Compass / NWG
AVERAGE VIEWS A DAY
Jason Mesnick Kelly Weisfield Margo Allan Ruth Harle Team Foster Cindy Kelly Robin Sheridan Jared Holland
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KOMO Seattle Refined Options
Option 1 • $2,300 Sponsored online article Tell your story to an engaged audience with a sponsored article 1 sponsored article written by Seattle Refined staff writer Fixed 728x90 and 300x250 banner ads on article page Facebook Dark post/ promotion.
Option 2 • $4,500 1x on-air segment and online article 3-5 minute segments
Option 3 • $7,000 2x on-air segments and online articles Same as option 2, but the agent receives 2 on-air segments, 2 online articles, 2 Facebook posts, and double the amount of ad impressions!
featuring your Compass listing(s), an overview of yourself Fullscreen billboard with logo (will have to be black/ white) Live streaming of the program Segment lives on
SeattleRefined.com Article or gallery on SeattleRefined.com
including fixed banners 100,000 ROS impressions on SeattleRefined.com Copy of the segment to share on all social, with clients, including in a digital book KOMO production team handles all the filming, the shoot takes about 1.5-2 hours and the team coordinates times/dates that are convenient for you
QUARTER 1 • 23 22
Mini Lifestyle Photoshoot
Captures an approachable and natural look, making your marketing materials visually appealing
USES Imagery for mailers,
newsletters, brochures Photography for print, online, and out-of-home advertisements Websites Email newsletter content Social media content Announcement email, mailer, advertising Marketing center: listing presentations, email newsletters
Lifestyle shoots will be available periodically depending on listing availability. Interested in featuring your listing in a photoshoot? Reach out to marketing@compass.com.
BROKER RATE $440
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Listing Press Coverage
Through established media relationships, our local and national PR teams offer a vast array of press coverage opportunities for your listings. Reach out to your marketing team to gain maximum exposure for your listing locally and leverage our national reach to have your listing featured in publications around the country! Take a look at a few of our recent coverages below:
PREVIOUS COVERAGE Marty Zier & Deborah Hansen - Mansion Global
Benjamin Chotzen - Seattle Met
Jean Groesbeck - Seattle PI
Jeff Reynolds - PSBJ
INTERESTED?
Stephanie McRae & Katie Cahill - Seattle PI
Jeff Reynolds - Wall Street Journal
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26 • VOLUME 5
Resources SECTION 04
The marketing team not only strives to provide you with unique and impactful advertising options but, to educate you on the various advertising platforms. We’ve compiled a resource hub, advertising calendar and glossary of terms so you are always educated on what’s available.
QUARTER 1 • 27
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NW Broker Hub
Our team is passionate about ensuring you have more time to do the connecting with your clients and less time scouring emails for the latest updates, tool information, and marketing materials. We built NW Brokers HUB exclusively for you, a one-stop-shop website with all the Compass tool resources, local updates, and brand information you need to stay informed quickly in one easy place.
WEBSITE compass-pnw.com
PASSWORD FindYourPlace
Stay up to date on weekly local announcements, new marketing content, Technology/tool information, events and more!
COMPASS-PNW.COM
QUARTER 1 • 29 28
Print Advertising Contacts
PUBLICATION
NAME
Bellevue + Kirkland Lifestyle
Caitlin Agnew
caitlin.agnew@citylifestyle.com
Luxe Magazine
Debby Steiner
dsteiner@sandowdesign.com
Luxury Home Magazine
David Wilson
david@lhmseattle.com | ads@lhmseattle.com
PSBJ
Emily Kleiner
ekleiner@bizjournals.com
Seatle Met
Les Utley
lesutley@sagacitymedia.com
Digital Advertising Contacts
PUBLICATION
NAME
GeekWire
Beth Sylves
beth@geekwire.com
Innovative Advertising Contacts
PUBLICATION
NAME
Komo
Jeff Loera
jloera@komotv.com
Volta
Alexandra von Bargen
alexandra.vonbargen@voltacharging.com
REGIONAL SOCIAL SUBMISSION FORM
NATIONAL SUBMISSION FORM
Submissions for Compass Catch/National Social/YouTube Channel
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QUARTER 1 • 31
Key Terms
ADWORDS This is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service
CPC This stands for ‘Cost per Click’. This is the price paid by an advertiser to a publisher for a single click on the ad that brings the consumer to its intended destination. CROSS-CHANNEL This relates to technology or media that applies across multiple formats and across multiple devices. This is different from “cross-device”, which implies only multi-device application rather than multiple formats within devices.
DISPLAY ADVERTISING This is a form of online advertising where an advertiser‘s message is shown on a web page, generally set off in a box at the top or bottom or to one side of the content of the page. FREQUENCY This is the average number of times the advertisement will be presented to the audience. One way to calculate frequency is to divide the number of Impressions by the Reach. Another way is to divide GRPs by Reach Percentage. GEOTARGETING Showing ads to people based on their mobile device’s location, postal code information they submit when registering a site/service or GPS coordinates collected by site/service.
is largely focused on keywords. (See PPC.)
AUDIENCE The intended target market for an advert,
usually defined in terms of specific demographics (age, gender) and psychographics (interests, behaviours).
CTR This stands for ‘click through rate’ and is
AVERAGE PERSONS This is the number of
a metric that measures the number of clicks your ad (s) receive per number of impressions. DOOH This stands for ‘Digital Out-Of-Home’ advertising, that is, digital ads that are marketed to consumers when they are “on the go”, such as in transit, in commercial locations, or in waiting areas.
people that, on average, will be exposed to each Spot. Average Persons is calculated by multiplying Population by Rating then dividing by 100. BANNER ADVERT This is a form of online advertising, and entails embedding an advertisement into a web page.
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MEDIA COST This is the price you pay to present your advertisement. There are many different ways to price media including points, impressions, clicks, leads, actions, days, weeks, months, etc. However, it ultimately boils down to the amount you pay to present your advertisement, which is Media Cost. Media Cost excludes the cost to create the advertisement and other costs.
OOH This stands for Out-Of- Home advertising, referring
IMPRESSIONS These are the total
number of exposures to your advertisement. One person can receive multiple exposures over time. If one person was exposed to an advertisement five times, this would count as five impressions. Impressions are calculated by multiplying the number of Spots by Average Persons. INSERTION This is the actual placement of an advertisement—digital or otherwise—as recorded by the ad server.
to any advertisement viewed in commercial, public locations. PPC Standing for ‘pay per click’, this is a type of
internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. REACH This is the number of people (or percentage) in the market that will likely be exposed to one spot of advertising. SPOT This is a single broadcast of an advertisement. Typically, an advertising placement includes multiple spots. YIELD The percentage of clicks vs. impressions on an ad within a specific page. Also called “ad click rate.”
MEDIA MARKET This describes the set of people that could
KPI The ‘Key Performance
potentially be exposed to your advertisement. The media market is often described using Designated Market Areas or DMAs, (which are trademarked by Nielsen). However, Media Market can be any market you define. MESSAGE RECALL A measurement used to evaluate an ad’s effectiveness at driving a viewer’s ability to remember a brand or the message it intended to communicate. Typically measured using a control/exposed survey methodology.
Indicator’ is a measurable value that demonstrates how effectively a company is achieving key business objectives.
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Compass is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.
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