NATIONAL SOCIETY OF BLACK ENGINEERS
Program Example: In conjunction with a signature program or event, each year a team representing a strategic mix of the NSBE’s current PCI eco-system (i.e. key designated leadership and stakeholders like NEB, WHQ sta, Collegiate and Professional chapters, Regional team and BCA/Industry partners) would partner with a local school district to conduct K-2 programming with a host city/organization/sponsor. A NSBE Jr. and/or SEEK camps, if viable, can be leveraged to showcase benefit of students advancing to 3rd to 5th grade curriculum, etc. That way NSBE demonstrates value proposition and further brands themselves as an Engineering Organization of Choice. STEM AWARENESS PROGRAM COMMUNICATION STRATEGIES Currently, the Pre-Collegiate (PCI) area relies on the following communication tactics - website information, e-mail blasts, printed information packets and social media funded from the Pre-Collegiate area’s budget. Start Small: New Communication Experiments Moving forward, the PCI Strategic Direction Workgroup proposes experimentation with some new communication tactics including: • More targeted campaigns via social media to schools, parents and guardians; • Live virtual webinar formats; • Do-It-Yourself At-Home skill development activities. Scale Smart: Future Communication/Outreach Innovations These kind of small-scale, more dynamic experiments eectively communicating with schools, teachers and parents/guardians would help clarify the future development of the following more stable tools: • Establishment of a toolkit/curriculum (accessible via NSBE’s website) for at-home use; • New, more meaningful linkages and ability to leverage existing STEM/STEAM education resources, guidance and tools. • Development of Virtual Learning Tours that tantalize young people and excite and enlist their schools, teachers and parents/guardians’ support. • Based on the above learning experiments, consider fresh, new and dierent ways to leverage the NSBE KidZone brand. Metric Development Establish a 2025 goal/target to develop meaningful PCI program and activity level metrics (i.e. student performance/learning, program impact and eectiveness). These PCI metrics would empower the PCI eco-system stakeholders to make data-informed decisions and program modifications to best support PCI students, especially as they transition/progress through the PCI pipeline aspect of the broader NSBE Continuum all the way to successful college entry.
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