NATIONAL SOCIETY OF BLACK ENGINEERS
HEADLINE INDICATORS with IMPLEMENTATION PLAN NOTES • Members’ publications, popular press articles, presentation- making, speech Member mentions. • Bi-Annual Net Promoter Score or Ecacy Survey to measure for changes in NSBE members cultural awareness.
CRITICAL INITIATIVE
ACTION PLAN
TELL YOUR STORY
Develop NSBE branding and storytelling program that enables and pushes NSBE leader and member brand individually and collectively. See example,
CULTURALLY RESPONSIBLE
RELATED VISION SNAPSHOT • NSBE creates positive cultural influence and positive connotations around being Black engineers, being Black entrepreneurs, etc.
Define the culture model for members and leaders that clarifies competencies, behaviors and values
MEMBER BRANDING
Develop member level strategy for NSBE branding
• Number of NSBE members in member branding program.
RELATED VISION SNAPSHOT • NSBE members are branded
CREATE DIGITAL CONTENT
Develop digital content media strategy that pushes strategic objectives through content channels. Enable and encourage members to submit content (perhaps compete) with a curator team to determine what platforms to deploy content and digital assets.
RELATED VISION SNAPSHOT • Content Creators and Authors: Developing and creating content/materials that are aligned with the cultural experiences of Black people
44
Made with FlippingBook - Online catalogs