FAQS - YOUR CATALOGUE QUESTIONS ANSWERED
Are catalogues still relevant? Definitely. Their role has changed, but putting a comprehensive multi-category book in front of a customer instantly demonstrates the breadth of your offering. Customers may not use it as a main ordering tool anymore, but do not under-estimate the relevance of the catalogues as an advertising point of reference. Are all the products available from my preferred wholesaler? No. There is no longer consistency in wholesaler listings. The purpose of the catalogue is to demonstrate your diverse offering at a glance. If you cannot get the exact product from your preferred choice, you will be able to switch the enquiry to a similar product: “Sorry, I don’t have that exact product in stock, but I can supply you…” Never turn an enquiry away. Why are unique codes used? The codes put you in control and make undercutting from competitors more difficult. The unique code gives you the option to purchase from your preferred source and switch throughout the life of the catalogue if needed. It also means competitors cannot easily offer exactly the same product at a lower cost. How is the catalogue priced? You can choose to either have your catalogue retail priced (and offer blanket discounts) or choose a nett price version that offers a more realistic ‘street price’ (a much better guide price). Alternatively you can choose to have your catalogue unpriced – this works well if you are loading the catalogue file onto your webstore and can refer catalogue users to there for your latest pricing. Can I have my own front cover design?
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The cover choice designs enable you to personalise your front cover making use of the black overprint area - basically any of the areas in black on the covers shown can be personalised with your logo, contact details and you can even change the name of the catalogue if you prefer. Alternatively, if you want a completely unique cover, you can do this, but there is an extra charge because the published catalogue cost prices are based on a black overprint on a standard cover only. We also offer a subsidised design service available to all members, contact marketing@ nemoofficeclub.co.uk for more information.
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