January 2023 - Proaudio Newsletter - Sound Press

GENERATION NEXT What the next decade might have in store for DJs and DJ culture.

I believe sooner or later artificial intelligence or machine learning will take over our work, at least to some extent. I don’t see this happening in major clubs, big arenas and festivals, but I think a niche market for this kind of entertainment will appear and A.I. will certainly take over a part of the scene. All this will also depend on the prices of A.I. solutions and holograms, but at some point, all this will be affordable enough so that artists and the whole industry will find interest in doing that kind of shows to generate additional income and also to do something new and different for those who are looking for new experiences. I can totally imagine DJ gigs, based on DJs’ branded algorithms and performed by their holograms instead of them doing the gigs in person. The experience for partygoers would be more or less the same, but the artist won’t have to be present. All our music production is online, our DJ sets are online, our visual appearance is online in form of countless photos and videos, we share everything that we do online, you can see how we move online… Machines could learn a lot from all that and impersonate us. I could see it happening in the next ten or fifteen years, or even sooner.

For me, that’s quite a realistic scenario.

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