In a small Shinjuku apartment, he established Audio-Technica and began developing cartridges. His first two products, the AT-1 and AT-3, achieved success and enabled him to expand the business. He then opened a larger headquarters in Machida, where the company still operates today. On 17 th April 2022 it was 60 years since Hideo created his first cartridge and Audio-Technica will mark this occasion by reaffirming its commitment to analogue. Focusing on a human-centred approach to the process of generating sound, the company sees analogue as an enjoyment and appreciation for audio that doesn’t alter, despite the rapid changes throughout history. Alongside cartridges, Audio-Technica began producing headphones in 1974, and microphones in 1978, – beginning every process with a transducer and aiming to deliver a pure, natural sound. At the core of every product is the art of analogue, as a delicate vibration is transformed into sound – both in the listening and recording processes. Kazuo Matsushita, son of Hideo, became president in 1993 and the business continued to expand, opening offices throughout the world, and developing iconic products such as the modern VM series of cartridges, the ATH-M50x headphones and the AT2020 microphone. Today Audio-Technica is an integral part of the audio industry, with products used at global events, on screen, in studios and in homes; retaining the “audio for all” philosophy and ensuring future generations can experience the joy of analogue.
The brand has celebrated its 60 th anniversary with a series of events across the world on the theme of analogue living. Speaking about the occasion, President Kazuo Matsushita said: “It is an honour to provide a quality audio experience to millions of people throughout the world.”
sound press
Made with FlippingBook - Online magazine maker