Executive Overview
When companies define supply chain excellence, most mean "an efficient supply chain." Seldom do
companies ask, "Is the efficient supply chain effective?" Efficient supply chains will never be agile;
yet leadership teams want agility. The issue? The goals are in opposition.
In a nutshell, operations teams do “ big ” well. The focus is on long manufacturing runs, full trucks, and
discounts for large procurement buys. Growth agendas demand for commercial teams to excel in
doing “ small ” well. This includes localized assortment, new product launch, demand shaping
strategies and customer-centric programs. In today ’ s supply chains big eats small. There is constant
tension.
Figure 1. Current State of Supply Chain Management
The journey for supply chain excellence starts with goal alignment. As shown in Figure 1, today's
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