4C — October 27 - November 9, 2017 — Executive Women in Business — M id A tlantic

Real Estate Journal


Executive Women in Business

hat are you most confident about as a business owner? Caryl Bixon Gordon, Caryl Communications, Inc. Motto: Live each moment and take every step with mindfulness, and enjoy the journey W busiest areas of activity.

still my favorite part of the job, however, now instead of initiat- ing the copy, I am the editor for the talented writers we have retained for many years. What challenges and or obstacles do you feel you needed to overcome to be- come as successful as you are today? The agency has succeeded through three reces- sions, losing clients and staff in the process and watching the impact on our finances. But after a recession, a period of growth and recovery emerges with exciting new opportuni- ties. I learned to observe the economy through our own busi- ness activity, recognizing move- ment and how things were taking shape. We also used the time to advance our services, adapting to swift changes in technology and other industry trends, and staying ahead of the curve. Do you feel being a woman is an advantage disadvan- tage or no advantage in today’s business world? Why? Why not? It is not an advantage or a disadvantage as I have never felt my clients, male or female, view me as a woman in business – they see me as a devoted and competent public relations professional with a strong background in real estate. Tell us a little about your family. They are the best. My husband Bob is my partner at work and in life. My sons Dan and Dave are the miracle of my life, and my future daughter- in-law, Jamie, is the daughter I never had. Our dogs make it all so much fun. What keeps you going in business, especially when times get tough? The people who work for me and the clients I work for keep me going. I have strong professional/personal relationships with many of the same people for decades, and that is a great reward. Sharing challenges openly with the team and the clients creates cama- raderie. It keeps you all going. What inspiring word of advice would you give to a young woman about to go into the field of commercial real estate or your allied field? Go for it. If you have the knowledge, interest and stamina, you have nothing to lose. Start the journey and enjoy the steps; prepare for the changes, challenges and suc- cesses that come with every new opportunity. n

What were some of your early goals and did anything happen in you career /pro- fession to change them? I started the business based on clear, concise writing skills and strong journalism. We write for media and readers, and that continues at the agency. The difference now is we have more than 15 people working, and all are strong writers. Our content providers are special- ists, focused on news writing for press, social media and many more tools we now offer – news- letters, e-blasts, white papers, bylines and more. Writing is

Caryl Bixon Gordon President Caryl Communications, Inc. Years with company: 33 Years in field: 40

If you work hard, make changes when opportunities and chal- lenges arise, and find balance in life and work, the business will continue to develop. At this stage, watching the next generation of employees work- ing smart and succeeding is a great sign that the future will bring a business that may look different, but will still exist. What impact has social media / networking had on your business? As a public relations firm, we are using social media to communicate

our messages and news as well as to highlight our clients and their achievements. Social me- dia has become a very big part of today’s marketing activities. Real estate industry: 33 Real estate organizations: NAIOP NJ

It has many advantages, and can help a company get more traffic on their website and en- gage new potential clients and referral sources. It is one of our

Past, Present and Future, "The Medium is the Message"

201-796-7788 www.caryl.com 40 Eisenhower Drive, Suite 203, Paramus, NJ

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