Portfolio of Elegance | Luxury Real Estate + Hotels

A GLOBAL BRANDING AGENCY

PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI

A GLOBAL BRANDING AGENCY

CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.

A GLOBAL BRANDING AGENCY

A LEGACY of PRESTIGE WORLDWIDE

Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.

A GLOBAL BRANDING AGENCY

Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.

A GLOBAL BRANDING AGENCY

WHEREVER LUXURY LIVES, WE ARE NEAR

Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.

EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.

ELEGANCE IS OUR JOURNEY

C L I E N T ASTON MARTIN RESIDENCES

S E R V I C E S

Campaign Strategy | Creative Direction | UHNW Targeting | Royal Family Engagement

Aston Martin Residences is a global symbol of precision and prestige, where architectural mastery and iconic automotive design converge to offer one-of-a-kind living experiences for the world’s most discerning elite.

A GLOBAL BRANDING AGENCY

POSITIONING BRILLIANCE for the WORLD’S RAREST FEW

For Aston Martin Residences Miami, we created a bespoke campaign targeting royal families and ultra-high-net-worth individuals seeking exceptional design and legacy-defining real estate. The narrative centered around the Signature Collection and the singular Triplex Penthouse, delivered with an Aston Martin Vulcan. Through refined eDMs and curated storytelling, we conveyed the rare union of sky-high living and automotive artistry. Every detail was crafted to express beauty, exclusivity, and timeless value—speaking to those who collect not just homes, but heirlooms.

R E S U L T S

Emails Sent: 27,000 Open Rate: 11% Clicks: 259 Qualified Enquiries: 6 Confirmed Sale: 1 penthouse

A GLOBAL BRANDING AGENCY

C L I E N T FRANCK MULLER AETERNITAS TOWER

S E R V I C E S

Campaign Strategy | Creative Direction | Brochure Development | Launch Narrative

Franck Muller is a global icon of Swiss watchmaking, known for bold complications, refined precision, and an unmistakable aesthetic that bridges innovation and tradition.

A GLOBAL BRANDING AGENCY

WHERE WATCHMAKING MEETS ARCHITECTURE LAUNCHING a TIMELESS ICON in the HEART of DUBAI MARINA The Franck Muller Aeternitas Tower is a landmark of elevated living, fusing horological excellence with architectural artistry. We developed the full campaign strategy, creative direction, and launch narrative to present the tower as an emblem of precision, elegance, and innovation. Designed for global collectors and ultra-high-net-worth individuals, the project’s brand world mirrors the sophistication of the Franck Muller timepieces. The brochure features refined imagery, elegant typography, and layered storytelling that draws on the maison’s watchmaking codes to express a lifestyle shaped by legacy and craft. Every detail celebrates a tower where time becomes art, and every residence a living complication.

A GLOBAL BRANDING AGENCY

C L I E N T BURJ KHALIFA

S E R V I C E S

Campaign Strategy | Creative Direction | Real Estate Campaign | Advertising | Digital Brochure

Burj Khalifa stands as a global icon of architecture, luxury, and aspiration, offering a rare opportunity to live above it all in one of the world’s most prestigious addresses

A GLOBAL BRANDING AGENCY

LIVING AT THE TOP of the WORLD, POSITIONING BURJ KHALIFA as the ULTIMATE LEGACY in LUXURY REAL ESTATE We developed a strategic campaign to elevate Burj Khalifa’s penthouses for an audience of ultra-high-net-worth individuals, with a focus on discerning American buyers. The creative direction highlighted ownership at the pinnacle of the world, framing each residence as a legacy of architectural and cultural significance. T hrough sophisticated advertising, editorial copy, and a bespoke digital brochure, we expressed a lifestyle defined by privacy, prestige, and permanence. Minimal layouts, powerful visuals, and evocative storytelling conveyed a message of timeless value. Every creative asset was crafted to position Burj Khalifa not just as a landmark but as a rare chance to own a piece of global history.

A GLOBAL BRANDING AGENCY

C L I E N T ALTISSIMA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Cradled in the verdant embrace of Al Barari, Altissima offers a quiet rhythm of life shaped by nature’s calm and architecture’s grace. Here, flow meets stillness, and every space becomes a meditation in light, texture, and intentional beauty.

A GLOBAL BRANDING AGENCY

LOGGIA

NEUTRAL

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PMS BLACK %95 C0 M0 Y0 K95 R36 G31 B33 241#f21

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A GLOBAL BRANDING AGENCY

COMPOSING A WORLD of NATURAL ELEGANCE

Altissima is a visual and strategic expression of refined living shaped by Al Barari’s natural context and architectural depth. We developed a brand identity that conveys clarity, restraint, and confidence without excess. The colour palette —soft whites, nuanced charcoals, and warm metallics—mirrors the environment’s serene tones, while the typographic system balances classical elegance with contemporary fluidity. Every application, from tactile print materials to digital environments, was designed with coherence and care. What emerges is a brand that feels elevated yet grounded, subtle yet unforgettable. More than a residential project, Altissima offers a refined rhythm of living where the essence of home becomes a reflection of nature, space, and inner stillness.

A GLOBAL BRANDING AGENCY

C L I E N T BARNES INTERNATIONAL

S E R V I C E S

Social Media Campaign | Art Direction | Digital Strategy

Barnes International is a leading global luxury real estate brand, offering exceptional properties, lifestyle experiences, and curated cultural connections for a world-class clientele.

A GLOBAL BRANDING AGENCY

BEYOND PROPERTY, A WORLD of DISTINCTION ELEVATING the SOCIAL VOICE of a GLOBAL REAL ESTATE LEADER We developed a multi-theme social media campaign for Barnes International, designed to reflect the brand’s vision of refined living through real estate, culture, and curated partnerships. Each visual and caption was shaped to express the essence of global sophistication—showcasing modern villas, heritage estates, fine art, private events, and collectible spirits. Through thoughtful art direction and strategic content planning, we created a digital presence that resonates with a clientele who value exclusivity, beauty, and legacy. The campaign positioned Barnes not just as a broker of homes, but as a curator of lifestyle, offering followers a window into a world where elegance and aspiration live side by side.

A GLOBAL BRANDING AGENCY

C L I E N T ELEMENTAL 22

S E R V I C E S

Brand Identity | Branding Touchpoints

Element 22 is a visionary residential brand that merges nature with architectural elegance. Designed for those who seek refined, tranquil living in urban settings, it offers serene environments rooted in wellness, sustainability, and contemporary design excellence.

A GLOBAL BRANDING AGENCY

GREEN #63614D

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A GLOBAL BRANDING AGENCY

LUXURY LIVING NATURALLY REDEFINED THROUGH A BRAND that HARMONIZES DESIGN, WELLNESS and URBAN SERENITY. Element 22 is a residential brand that reimagines urban living through the lens of nature, calm, and design integrity. We developed the brand identity to express a lifestyle rooted in balance and sophistication. The visual system uses a palette of soft neutrals, moss greens, and graphite tones, paired with clean, modern typography to evoke tranquility and elegance. The logo, inspired by elemental structures and atomic bonds, symbolizes connection, fluidity, and timeless form. Every touchpoint—from collaterals and digital platforms to social media—was crafted to feel understated, refined, and grounded in meaning. More than a place to live, Element 22 & 78 invites residents into a world shaped by wellness, architectural clarity, and a deep connectionto nature.

A GLOBAL BRANDING AGENCY

C L I E N T PALM LIVING

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Located on Palm Jumeirah, Palm Living is a private enclave of 30 luxury residences designed for those who seek beauty in balance. It offers a refined expression of coastal living, where architecture, nature, and stillness converge in effortless harmony.

A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

NATURAL FORM with CULTURED INTENTION DEFINES a RESIDENTIAL EXPERIENCE of MODERN REFINEMENT on PALM JUMEIRAH

Palm Living by Wasl is a rare residential collection on Palm Jumeirah, where coastal elegance and contemporary design shape a lifestyle of serenity. We developed the brand strategy and visual identity to reflect a world of refined minimalism and effortless sophistication. Inspired by the natural rhythms of the sea, the brand language blends soft blues, ivory, and beige with a typographic system that pairs timeless form with modern clarity. The visual narrative embraces Nomadic Elegance, an aesthetic of flowing architecture, organic textures, and calming light. Across every touchpoint, from print and digital to lifestyle photography and brand voice, Palm Living communicates craftsmanship, intentionality, and sustainable design. More than a residence, it becomes a living sanctuary. This is a coastal address defined not by volume but by quiet refinement, harmony with nature, and a profound sense of belonging.

A GLOBAL BRANDING AGENCY

C L I E N T THE EHVANA BY ONE&ONLY REETHI RAH

S E R V I C E S

Brand Strategy | Brand Identity | Guest Journey | Verbal Identity | Branding Touchpoints

The Ehvana is an invitation-only guest program created for the most loyal and affluent guests of One&Only Reethi Rah, Maldives. It offers a world of refined care and emotional connection, where luxury is defined by anticipation, meaning, and deeply personal moments.

A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

LOYALTY REIMAGINED AS PERSONAL LUXURY where ANTICIPATION, CARE, and MEANING CONVERGE. The Ehvana is a private guest program at One&Only Reethi Rah, designed exclusively for the resort’s 50 most loyal and affluent guests. We developed the complete brand strategy and identity to reflect grace, precision, and deep personalization. The visual language features a palette of stone, white, grey, and silver, supported by refined typography and tactile materials. Art direction emphasizes stillness, warmth, and quiet confidence, from welcome gifts to printed collaterals. The verbal identity is centered on heartfelt hospitality, using language that is warm, sincere, and effortlessly elegant. Every touchpoint is crafted to feel personal and intentional. The Ehvana redefines loyalty not as a transaction, but as a relationship—where every moment is designed to be remembered, cherished, and uniquely yours.

A GLOBAL BRANDING AGENCY

C L I E N T ITHAAFUSHI

S E R V I C E S

Naming | Brand Strategy | Identity | Visual World | Digital Experience

The most exclusive destination in the Maldives, this ultra-luxury sanctuary offers rare privacy, poetic elegance, and immersive indulgence for the world’s most discerning travelers. It is a place where serenity, beauty, and bespoke experiences define every moment of the journey.

A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

DESIGNING A BRAND UNIVERSE for the WORLD’S MOST EXCLUSIVE PRIVATE ISLAND For Ithaafushi, the Maldives’ most exclusive private island under Waldorf Astoria, we conceived the name, brand strategy, and full identity to reflect a sanctuary of rare beauty and serene indulgence. Drawing from the Dhivehi word for “Pearl Island,” the name set a poetic foundation for a brand rooted in quiet confidence and discovery. We defined its essence as a “living pearl,” expressing timeless artistry across every brand touchpoint. Typography was designed to flow like ocean waves, and the color palette captured the soft radiance of sea, sand, and sky. From verbal identity to digital design, each detail was crafted to guide guests through an immersive world of privacy, elegance, and natural wonder. The result is a brand experience that feels both elevated and intimate, offering a seamless invitation into a world where every element whispers luxury in its most graceful form.

A GLOBAL BRANDING AGENCY

C L I E N T ARMANI HOTEL DUBAI

S E R V I C E S

Campaign Strategy | Creative Direction | Advertising | Brochures | Seasonal Campaigns (Christmas and Valentine’s Day)

Armani Hotel is a global symbol of haute couture hospitality, blending Italian design with refined experiences to redefine modern luxury through elegance, intention, and timeless style.

A GLOBAL BRANDING AGENCY

BRINGING THE ARMANI AESTHETIC to LIFE THROUGH STORYTELLING and SEASONAL CAMPAIGNS For Armani Hotel, we created a series of integrated campaigns and creative materials that embody the brand’s refined ethos of “Stay with Armani.” From global brochures and elegant print ads to immersive Christmas and Valentine’s Day campaigns, every element balanced minimalist design with editorial clarity. The Suite Getaway campaign merged emotional storytelling with elevated visuals, transforming exclusive offers into aspirational experiences. Every creative touchpoint echoed Armani’s world of tailored sophistication and understated luxury.

A GLOBAL BRANDING AGENCY

C L I E N T BVLGARI YACHT CLUB DUBAI

S E R V I C E S

Campaign Strategy | Creative Direction | Yacht Club Storytelling

Bvlgari Yacht Club Dubai embodies contemporary Italian luxury through a nautical lens — blending timeless elegance, cinematic design, and the spirit of life on the water to celebrate a new era of modern yachting.

A GLOBAL BRANDING AGENCY

TRANSFORMING SIGNATURE MOMENTS into ICONS of ITALIAN REFINEMENT For Bvlgari Hotels, we created storytelling-driven campaigns that elevated hospitality into a lifestyle of elegance and celebration. The festive work brought the season to life through bespoke dining, gala moments, and immersive experiences. At the Yacht Club, we captured Mediterranean sophistication through narrative-led visuals and exclusive leisure. The Cake Collection turned artisanal desserts into icons of indulgence and design. Every creative expression reflected Bvlgari’s distinct blend of glamour, heritage, and contemporary allure— inviting guests into a world where every detail is designed to enchant.

A GLOBAL BRANDING AGENCY

C L I E N T BURJ AL ARAB

S E R V I C E S

Campaign Strategy | Creative Direction | Seasonal Campaigns | Advertising | Concierge Magazine

Burj Al Arab Jumeirah is one of the world’s most iconic luxury destinations, defining opulence, service, and architectural splendor with a guest experience unlike any other.

A GLOBAL BRANDING AGENCY

WHERE EVERY STAY BECOMES A LEGEND DESIGNING CAMPAIGNS THAT CELEBRATE the ART of the EXTRAORDINARY

For Burj Al Arab Jumeirah, we led the campaign strategy and creative development across seasonal moments, advertising, and editorial touchpoints. Summer escapes and festive campaigns were brought to life with immersive visuals, tailored messaging, and elevated offers, all designed to captivate the world’s most discerning travelers. Through targeted advertising, we portrayed indulgent wellness, iconic dining, and signature suites as more than luxuries—they became aspirational experiences. For the Concierge Magazine, we shaped an editorial journey of curated discoveries, from cultural trails to exclusive excursions. Every piece was crafted to embody the spirit of Burj Al Arab, where every experience feels rare, every detail refined, and every memory timeless.

A GLOBAL BRANDING AGENCY

C L I E N T THE LANA,

DORCHESTER COLLECTION

S E R V I C E S

Campaign Strategy | Creative Direction | Ultra High Net Worth Engagement | Branding Touchpoints

The Lana by Dorchester Collection is a new icon of contemporary elegance, redefining ultra-luxury living through bold design, cultural depth, and an unwavering commitment to discretion and excellence.

A GLOBAL BRANDING AGENCY

WHERE DISCRETION MEETS DESIGN, SHAPING the GLOBAL IDENTITY of a NEW DORCHESTER LANDMARK We were entrusted with the full creative direction for The Lana, Dorchester Collection, crafting a brand world that speaks directly to an audience of global ultra-high-net-worth individuals. From collectible booklets and bespoke print materials to branded experiences and campaign assets, each touchpoint was designed to reflect quiet power, cultural fluency, and contemporary refinement. Through editorial storytelling, elevated imagery, and a deep sense of narrative purpose, our work contributes to positioning The Lana as a modern sanctuary for those who seek rare experiences and meaningful design. The result is not just a brand—it is an atmosphere of rarefied taste and timeless elegance.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS DUBAI

S E R V I C E S

Brand Strategy | Branding Touchpoints | Brand Collaterals

Set on Jumeirah Beach, Four Seasons Dubai is a sanctuary of serene opulence where natural beauty meets refined design. It offers an immersive world for guests who seek elegance, tranquility, and thoughtful experiences crafted with timeless artistry and modern restraint.

A GLOBAL BRANDING AGENCY

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SAOL

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AKTIV GROTESK EXTENDED

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REGULAR

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A GLOBAL BRANDING AGENCY

THE ART of STILLNESS in MOTION, A BRAND LANGUAGE SHAPED by WATER, LANDSCAPE, and LIGHT. Four Seasons Dubai at Jumeirah Beach blends natural elegance with architectural modernity, and the branding reflects this convergence with quiet power. The identity system was shaped around the idea of refined abstraction transforming elements of nature into poetic design. Touchpoints and collaterals feature delicate water-ink illustrations and patterns inspired by water, trees, and distant mountains, evoking a sense of movement, serenity, and depth. The color palette is composed of soft neutrals and glistening golds, echoing the warmth and luminosity of Dubai. Typography strikes a careful balance between expressive detail and structured clarity, combining elegance with restraint. Every brand moment was crafted to invite calm, intimacy, and elevated emotion. This is not simply branding for a hotel, but the visual expression of a place where luxury is felt, not announced—where every element flows with intention.

A GLOBAL BRANDING AGENCY

C L I E N T HOTEL BOULEVARD BY AUTOGRAPH COLLECTION

S E R V I C E S

Hotel Boulevard is a boutique lifestyle destination for the curious and culturally connected. Rooted in community and creative spirit, it offers an inspiring stay shaped by contemporary design, local artistry, and an atmosphere of discovery and connection.

A GLOBAL BRANDING AGENCY

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MOCHA #D4BCAC

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A GLOBAL BRANDING AGENCY

A HOTEL THAT SPEAKS THROUGH ART and ENERGY, REDEFINING THE BOUTIQUE EXPERIENCE in the HEART of the CITY Hotel Boulevard by Autograph Collection redefines boutique hospitality with a brand rooted in culture, community, and creative energy. We led a full brand transformation from strategy and naming to identity and guest experience— designed for a traveler who values inspiration and connection. The visual identity blends deep blues and soft neutrals with layered textures, reflecting urban vibrancy and editorial calm. Typography pairs playful minimalism with quiet elegance, creating a tone that feels both welcoming and refined. From communal art spaces and local design stories to wellness rituals and culinary moments, the guest journey is crafted as a canvas for exploration. Through initiatives like the “Pedal Art Tour,” the brand invites discovery and expression, turning every stay into a story worth sharing.

A GLOBAL BRANDING AGENCY

C L I E N T THE 13

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Located in Macau, The 13 is one of the world’s most extravagant hotel creations. It is a vision of bespoke luxury shaped by haute couture, rare art, and immersive design, where every experience is curated for wonder, drama, and distinction.

A GLOBAL BRANDING AGENCY

STEPHEN RED

ROYAL GOLD

ROYAL WHITE

ALTERNATIVE GOLD FOR PRINTED TEXT

ROYAL BLACK

THE ROYAL FABRIC

PANTONE® RED 199C C15 M100 Y100K0 R255 G0 B24

PANTONE® 14-15C C0 M28 Y77 K29 R189 G144 B64

PANTONE® BLACK C (%95) C0 M0 Y0 K%95( 100) R0 G0 B%95( 0)

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A GLOBAL BRANDING AGENCY

MORE THAN A HOTEL, A STATEMENT that BUILDS THE BRAND of a LANDMARK WHERE DESIGN and DECADENCE COLLIDE The 13 is one of the world’s most luxurious hospitality destinations, offering a world of bespoke living, haute couture, rare art, and Michelin-starred experiences in the heart of Macau. In close collaboration with Stephen Hung, we developed the full brand strategy and crafted an identity rooted in opulence, artistry, and vision. The visual language features a bold palette of Stephen Red, Royal Gold, and Royal Black, radiating drama and distinction. Typography, combining Josefin Sans and Bickham Script, evokes elegance, confidence, and refinement. From corporate stationery to digital platforms, every touchpoint was designed to reflect a world of indulgence and craft. Every detail, from textures to finishes, expresses The 13’s ambition to astonish, captivate, and endure as an icon of unapologetic luxury.

A GLOBAL BRANDING AGENCY

C L I E N T VIDA HOTELS & RESORTS

S E R V I C E S

Brand Strategy | Naming | Brand Identity | Verbal Identity | Branding Touchpoints

Vida Hotels and Resorts is a lifestyle hospitality brand reimagined for the modern explorer. With properties across global destinations, it offers an inspired blend of creativity, connection, and contemporary luxury, inviting a new generation to live, stay, and express without limits.

A GLOBAL BRANDING AGENCY

BLUE #004D710

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AVENIR

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A GLOBAL BRANDING AGENCY

HOSPITALITY AS A FORM of EXPRESSION. TRANSFORMING VIDA into a GLOBAL BRAND OF FREEDOM, DESIGN, AND ENERGY Vida Hotels and Resorts is a global lifestyle hospitality brand reimagined for the modern world. We led its complete transformation, including strategy, naming, visual identity, and brand voice. The identity merges minimalist design with expressive details, using desert tones, deep blues, and soft metallics to reflect both calm and cosmopolitan energy. Typography combines the timeless elegance of Bodoni with the contemporary clarity of Avenir, resulting in a refined yet playful tone. Through a bold new verbal identity, the guest experience was reframed around freedom, creativity, and self- expression. Every hotel, residence, and touchpoint speaks with clarity, confidence, and cultural resonance. Vida is no longer just a stay—it is a lifestyle brand alive with design, movement, and meaning.

A GLOBAL BRANDING AGENCY

C L I E N T ATLANTIS CASINO BAHAMAS

S E R V I C E S

Brand Strategy | Art Direction | Brand Identity | Branding Touchpoints

Atlantis Casino Bahamas is the iconic gaming destination at the heart of Paradise Island, offering an electrifying blend of high- stakes entertainment, vibrant design, and Bahamian energy in one of the most legendary resort settings in the world.

A GLOBAL BRANDING AGENCY

LADY LUCK #E91E24

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GARAMOND

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A GLOBAL BRANDING AGENCY

A NEW ERA of PLAY SHAPING the VISUAL IDENTITY for ATLANTIS CASINO BAHAMAS

Atlantis Casino Bahamas redefines the thrill of gaming with magnetic energy, bold design, and Bahamian flair. We developed the brand strategy, visual identity, and art direction to position it as “The Place to Play”—a destination of exhilaration, elegance, and connection. The palette blends jet black, lucky red, and pure white with rich accents of teal, gold, and burgundy, creating a world that feels both glamorous and grounded. Typography pairs the timeless sophistication of Garamond with the modern clarity of Gill Sans and Neutraface. Every touchpoint, from gaming floors and VIP lounges to campaign visuals—was shaped to spark emotion, anticipation, and style. Atlantis Casino becomes more than a casino; it is a pulse, a place where luxury meets adrenaline and every detail plays to win.

A GLOBAL BRANDING AGENCY

C L I E N T EMAAR

S E R V I C E S

Campaign Strategy | Creative Direction | Real Estate Brochures | Collaterals | Seasonal Campaigns

Emaar is one of the world’s most influential real estate and lifestyle developers, shaping global skylines and experiences through iconic architecture, visionary placemaking, and cultural storytelling.

A GLOBAL BRANDING AGENCY

FROM SKYLINE to STORY BUILDING ICONIC NARRATIVES for a GLOBAL REAL ESTATE VISIONARY As a trusted creative partner to Emaar, we’ve led the development of campaigns that have defined global moments and luxury destinations. From the record-breaking New Year’s Eve celebration in 2020—broadcast worldwide with visuals projected on the Burj Khalifa—to real estate campaigns that introduced landmark projects like Elie Saab Residences and SOUL by Emaar, our work speaks to a global ultra-high-net- worth audience. We crafted real estate brochures, brand narratives, and seasonal campaigns that balance architectural ambition with lifestyle aspiration. Each touchpoint was designed to reflect Emaar’s identity as a pioneer of elegance, scale, and storytelling on the world stage.

A GLOBAL BRANDING AGENCY

C L I E N T LUXURY RENTAL MIAMI BEACH

S E R V I C E S

Luxury Rentals Miami Beach is a premier destination for high- end vacation living, offering curated stays and personalized service for discerning global travelers.

A GLOBAL BRANDING AGENCY

ELEVATING the EXPERIENCE of EXCLUSIVE LIVING, CRAFTING a BRAND WORLD WHERE LUXURY FEELS PERSONAL We led the creative strategy and visual development for Luxury Rentals Miami Beach, shaping campaigns, brochures, and digital touchpoints to align with the expectations of ultra- high-net-worth individuals. From photography guidelines that elevate brand perception to seasonal messaging and curated lifestyle moments, every detail was designed to express refinement, privacy, and comfort. Across booking interfaces, property presentations, and guest-facing communications, our work creates a consistent, elevated brand experience. More than a luxury rental service, Luxury Rentals Miami Beach becomes a trusted partner in personal escape—where every stay feels tailored, seamless, and unforgettable.

A GLOBAL BRANDING AGENCY

C L I E N T RAFFLES

S E R V I C E S

Campaign Strategy | Creative Direction | Global Seasonal Campaigns | Global UHNWI Engagement

Raffles is a global symbol of timeless hospitality, where storied heritage and refined elegance meet to create unforgettable experiences for a new generation of luxury travelers.

A GLOBAL BRANDING AGENCY

TIMELESS HOSPITALITY for a NEW GENERATION ELEVATING CAMPAIGNS that CELEBRATE ELEGANCE, STORYTELLING, and UNFORGETTABLE MOMENTS We partnered with Raffles to enhance its brand expression through campaigns crafted for Ultra High Net Worth Individuals around the world. From festive brochures and digital invitations to exclusive event collaterals, each asset reflected the signature grace, heritage, and sophistication of the Raffles experience. Seasonal campaigns were shaped through emotive storytelling and rich visual language transforming New Year’s celebrations, culinary narratives, and property experiences into moments of wonder. Every touchpoint was designed not only to engage the world’s most refined travelers but to honor and evolve the global legacy of Raffles: where the past meets the present in enduring elegance.

A GLOBAL BRANDING AGENCY

C L I E N T THE ST. REGIS MALDIVES VOMMULI

S E R V I C E S

Campaign Strategy | Creative Direction | Global Campaigns | Brand Positioning | UHNWI Engagement

The St. Regis Maldives Vommuli is an emblem of refined island living, where avant-garde architecture meets untouched natural beauty and discreet, modern luxury.

A GLOBAL BRANDING AGENCY

A GLOBAL ICON of ISLAND INDULGENCE, CRAFTING CAMPAIGNS that RESONATE

with the WORLD’S MOST REFINED TRAVELERS

For over seven years, we have led the creative direction for The St. Regis Maldives, positioning the resort as a premier sanctuary for global ultra-high-net-worth individuals. From brand brochures and seasonal campaigns to digital advertising and art direction, each initiative reflects the resort’s architectural brilliance and serene tropical setting. Our work spans wellness narratives for the Iridium Spa, curated culinary storytelling, and elevated family experiences—each designed to inspire emotional connection and aspirational desire. Through a consistent and considered visual language, we continue to evolve the resort’s legacy as a destination of timeless indulgence, attracting the next generation of sophisticated international guests.

A GLOBAL BRANDING AGENCY

UNITED STATED

EUROPE

MIAMI 1680 Washington Avenue Miami Beach, FL 33139 +1 786 862 3000

PARIS 42 Avenue Montaigne 75008 Paris +33 6 51 60 3000

GCC

ASIA

DUBAI, DOHA, SAUDI ARABIA 31st Floor, Anantara Business Tower Business Bay, Dubai +971 4 818 7274

HONG KONG 31st Floor, Anantara Business Tower Dubai, UAE +971 4 818 7274

webelieve@charleysignature.com

charleysignature.com

A GLOBAL BRANDING AGENCY

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