Alex Echo | Alchemy

ALCHEMY | ALEX ECHO

SOMETIMES QUICKLY, SOMETIMES SLOWLY

In December 2012 a custom Fender Stratocaster arrived at the door of Alex Echo. Sent by the world-famous guitarist and lyricist Eric Clapton, Echo set to work creating a masterpiece. Born out of a meeting between the two at a Rolling Stones Concert, the concept for Echo to custom design a guitar for Clapton was created. Hand carved and built by Fender’s premier master craftsman Todd Krause to Clapton’s exact specifications, this exquisite instrument proved to be a new challenge for Echo. What at first seemed like miscalculated mistakes guided by the relentless curves of the guitar, turned out to be serendipitous little miracles of sensuality, paint, surface and shape. Manipulating the twenty or so colours before him Echo created a modern masterpiece, to the sheer delight of both himself and Clapton. It was the decision of both Echo and Clapton that the guitar would be auctioned at the exhibition with all proceeds going to the recovery facility The Crossroads Centre in Antigua, founded by Eric Clapton.

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