YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
THE COMPETITIVE POSITIONING PROCESS
The Competitive Positioning Process is a step-by-step method for evaluating historical data, and current market conditions to find the true market value of any home.
STEP 2.1: Find Comparable Recently Sold Properties & Market Value Trendline STEP 2.2: Establish Pricing & Competitive Ranges LOREM IPSUM STEP 2: ESTABLISH VALUE BASED ON HISTORICAL TRENDS STEP 1.1: Know the Subject Property STEP 1.2: Know the Wide Area Appreciation Trend STEP 1.3: Understand the Neighborhood Trends & Their Implications LOREM IPSUM STEP 1: UNDERSTAND THE AREA PATTERNS
STEP 3: COMPETITIVELY POSITION THE HOME
& PRICE FOR MARKET VALUE
STEP 3.1: Understand the Market Factors STEP 3.2: Competitively Position the Price LOREM IPSUM
STEP 4.1: Convey the Information to Your Sellers STEP 4.2: Convey the Information to Potential Buyers LOREM IPSUM STEP 4: PRESENT THE COMPETITIVE MARKET ANALYSIS
LOREM IPSUM (IF NEEDED) STEP 5: RE-POSITION THE HOME
STEP 5.1: Know When to Re-Position & How
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