YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
WELCOME!
This book and the entire New CMA process exist only because of agents like you. You are constantly striving to do better for your client(s) and looking for new tools, education, and resources that can help you serve them better. When my father first started making software for his own real estate career, I don’t believe he ever thought there would be so many like-minded agents out there. Having sold real estate myself it’s easy to tell the difference between agents who are ready to learn and want to do better versus those that just want a push button answer that is “good enough.” Thank you for being the former. I believe it’s agents like you that are going to continue to push the field forward, and I hope we can help you have success that shines a bright example of what doing the right thing by your client(s) looks like. This book will show you the Competitive Market Analysis which is a paradigm shift for home valuation. You will go beyond simply comparing homes and use real market information to position a home’s price to compete with other listings and new entrants. This will require two searches and a better understanding of how the economics of real estate work. There is a slight learning curve, and this does require a few more steps, but once you get the hang of it, it makes pricing homes accurately easier, and faster. That learning curve however is the gateway between the lesser agent and one like yourself. We believe that the Competitive Market Analysis and the Competitive Positioning Process (the step-by- step method used to create the New CMA ) should be, and will be, the standard in real estate pricing in the future. I have seen agents who embraced this method not only increase their business but increase their closing rate to 99%. This is not because they underprice or make major concessions. It is because they priced the home correctly for what the market was doing. Whether it was skyrocketing or contracting, it did not matter. The home price was at the right market value for buyers to want to buy the house, and for sellers where they could then buy their next house or get the right amount of money to do what they need to. Agents have really leveraged their market knowledge with this process and are able to time closings, price for market value, and help investors find properties that give them good return by mastering the Competitive Market Analysis . So, I thank you for picking up this book, and know that if you commit the relatively small time it will take to learn its contents, you and your customers will benefit greatly from it. I hope this is a starting point for you to reach your next level, get more referrals and in the long run have a greater level of success.
J on athan DeLe on
2
Made with FlippingBook - PDF hosting