YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
Next, you convey this value and the understanding of the home’s price in today’s competition and today’s market as a home that buyers should put offers on your listing. You do this by using visual aids in open houses or as counter displays during showings. These simple visuals sell the idea of the value and eliminate key buyer fears. STEP 4.1: Convey the Information to Your Sellers STEP 4.2: Convey the Information to Potential Buyers LOREM IPSUM STEP 4: PRESENT THE COMPETITIVE MARKET ANALYSIS
LOREM IPSUM (IF NEEDED) STEP 5: RE-POSITION THE HOME
STEP 5.1: Know When to Re-Position & How
This final step is repeating the third step of the Competitive Positioning Process and is very important. If major market changes occur, or the listing hasn’t sold and you’re at risk of missing the Average Time to Close line, you will need to re-position the home to ensure you’re still in a Value Advantage Position . To do this you’ll redo the competitive search and re-look at your market factors.
Now that I’ve quickly written out what this process is in total, let me show you how it works using an example with real data.
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