YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
STEP 1.1: Know the Subject Property STEP 1.2: Know the Wide Area Appreciation Trend STEP 1.3: Understand the Neighborhood Trends & Their Implications LOREM IPSUM STEP 1: UNDERSTAND THE AREA PATTERNS
This is the Odds of Selling graph. Now it’s made very simply by looking at the last 12 months of homes that have either sold, are currently for sale, currently under contract, or went on the market and ended up withdrawing or expiring. We take that number and we can very quickly and easily calculate the odds that the house will sell. Now before we look at the numbers, just note that we do include under contracts as part of the sold. When we do this calculation for the Odds of Selling , in most cases a house that is under contract will close. That’s obviously not true 100% of the time, but we end up including that. This graph is very easy to understand and very easy to explain because it’s a simple bar chart. The Odds of Selling also gives you a good indication of the desirability of that neighborhood. Areas where homes that go up for sale and are highly desired will have a much higher odds of selling. This is a key component when it comes to positioning against other homes in the same price range but maybe in
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