THE NEW CMA - Competitive Not Comparative

YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE

*We’ll touch on this again later, but looking at the Average Time to Close graph we can see that almost no homes are selling after 60 days. What that means for us is that if we are not under contract after 14 days, we will need to reposition. Let’s move to the next neighborhood pattern graph, the Buying Pattern . When looking at this graph what you can see is that these columns are representing the last 12 months of activity in that area. Each column is a certain amount high showing the number of homes that have sold. The blue columns show the most active months for sales, the grey are home sales but not in the most active window, the empty months had no recorded sales.

The Buying Pattern For Your Area - 2022 English Ranch (Fort Collins)

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Number of Properties Closed per Month

Source: MLS, Information deemed reliable but not guaranteed., Data Collected: 4/25/23

The most active selling window is from APRIL – JULY. Using this graph and our example search time of early May, we can see that when combined with our Average Days to Close of 40 days, we see we have great timing.

We now have a good idea of the Neighborhood Patterns . We’ve started from city-wide and zoomed in. Now, let’s take a look at comparable recent sales.

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