YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
CONTENTS
01. WHO WE ARE
Why we at Focus 1st are the right people to be bringing you this book.
02. THE NEW STANDARAD
Why now is the time for a New CMA and a complete shift in thinking.
A brief overview of the step-by-step process that helps you create a New Compeitive Market Analysis. 03. THE COMPETITIVE POSITIONING PROCESS
04. THE PROCESS IN ACTION
A “live” competitive positioning of an example home so you can see how the process works.
05. WHAT NOW?
A call to action to start utilizing what you learned and leverage your time to increase results.
06. ABOUT THE AUTHOR
A brief introduction to the person behind the words and structure of The New CMA.
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