YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
So now we ask ourselves what range, larger than the $710,000 - $790,000 is most likely to be used by buyers and agents to search for homes in our area? In this case we are going to look for a range that is easily recognized as part of all search options.
Thus, in this example, our competitive range will be $700,000 - $800,000.
You can see this range includes the entire pricing range and is an inclusive amount for all the buyers who would most likely want to buy our home.
We can now move onto the next step and use this competitive range to help us guide our positioning to price the home accurately in the pricing range.
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