YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
when new homes will come on the market, so all we can do is make sure we are #1 compared to current competition.
If opportunity = 3 to 5 , then we need to be conservative and make sure we are positioned at a price where we are at worst tied for #1 in perceived value for buyers. A buyer may choose to put an offer on the other property but the other few buyers will still see the value too. Now if we see a few homes sell and we aren’t under contract yet, we’ll have to adjust and re-position to #1. If the opportunity is a higher, number then we are not necessarily making sure we are #1 in the value column. There are a number of buyers who are looking for homes and as long as they see we have a good value we are most likely going to sell. In this case we are going to ensure we are in a competitively advantageous position (we’ll show that in our example in a minute), or at least not in a disadvantageous position if the market factors are in our favor.
So let’s look at the Pond again and examine our example home’s opportunity. To make it easier for you, the opportunity calculation is already done and shown at the bottom of the graph.
*Projected Activity in 700k to 850k, 4/25/23 to 7/25/23 THEREAL ESTATE POND
SUPPLYAND DEMAND
19 PROJECTED NEW HOMES IN 90 DAYS*
23 PROJECTED SOLD HOMES IN 90 DAYS*
FAVORS BUYERS
FAVORS SELLERS
NEW
SOLD
FLOWING ( UNDER CONTRACT )
7
SHOWING ( FOR SALE , NOT UNDER CONTRACT ) STAGNANT ( FOR SALE , EXCEEDED AVERAGE DOM)
4
0
16 NEW PROJECTED SALES.
*PROJECTED DATA BASED ON MARKET TREND AND BUYING PATTERNS
You can see here that there is an opportunity of 16 new sales. With only 4 homes on the market currently that are not already under contract, that means there are a lot of buyers waiting in the wings. This shows us:
Takeaway #2: There is a high opportunity for selling in the next 90 days.
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