YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
WHO WE ARE
Before we jump into explaining the difference between a comparative and Competitive Market Analysis , the need for it in today’s market, and demonstrating how it works, I would be remiss if I didn’t quickly explain who we are, and why we are the right people to make this book. There are a lot of imitators out there trying to separate real estate agents from their money and time for little reward. We are not one of them.
WE ARE AGENTS.
The founders of Focus 1st, the head of support, and myself, the business development manager, all have sold or are currently selling real estate as licensed Realtors™. Support staff have graduated from real estate schools, and our social media marketing employee was an assistant to a top performing real estate agent. We know what it’s like to go to a listing appointment, we know what it’s like to be lost while trying to find comps, and we know what it’s like to have a customer ask a question you don’t know the answer to. That’s why we found a new way, a proven process, to answer pricing questions and guide us to the correct answers.
WE ARE ORIGINATORS.
We are not aggregators. The information in this book and the process for the New CMA is not a simple repackaging of anything else out there. This entire process came from a need to serve our customers better and was created piece-by-piece through experimentation and feedback. It all started years ago when my father, Tim DeLeon, started selling real estate… Like all the other new real estate agents, Tim started to go on tour, viewing as many homes as possible, until one day a stroke of fate and genius (by necessity) changed everything. Tim had a moment that challenged him and changed the way he thought about pricing homes. A customer asked him a very simple question that you probably have heard many times yourself.
When is the best time to sell my house?
This basic question could have easily been talked around, but for Tim it was a moment that inspired a unique thought. You see Tim had just transitioned a year earlier into real estate from an electrical engineering career of 27 years. That background had taught him that if the data was there, he should be able to answer this, and other customer questions with real numbers, not gut instinct. This understanding led him to creating a software program to use for his own business that was unlike anything real estate had ever seen. Soon after, he created the Scattergram Pricing software program and leveraged it to price better than ever before. Agents all around him began asking for the program to use themselves. Thanks to the insistence and action of his wife Joanne DeLeon (also a real estate professional), Focus 1st , LLC was formed and that software began to spread.
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