YOUR EBOOK TITLE THE NEW CMA: COMPETITIVE NOT COMPARATIVE
As the software and accompanying tools grew, Tim quickly came to a groundbreaking realization. The comparative market analysis was not good enough. Something in his mind, and in the numbers, pointed to the system not being as effective as it should be. So, he spent some time diving into the main techniques of home valuation to see when they worked, when they didn’t, and why. Using the knowledge gleaned from those experiments, and years of trial and error, he found and created a new pricing process that is far better than any other. He ended up calling it the Competitive Positioning Process. With this process he has been able to price homes competitively, not comparatively, and coined the term Competitive Market Analysis, also known as the New CMA.
WE ARE TESTED.
Focus 1st has been using that same process over the last 13 years, to help Real Estate professionals in over 450 of MLS areas, throughout the US and Canada, analyze the data that is available through their MLS to price and position homes. This is why we can say with confidence that the Competitive Market Analysis created using the Competitive Positioning Process works better and is the way of the future.
This process, and the software we created around it, is now being used in all 50 States and all Canadian provinces, as well as being taught by top training organizations and coaching programs.
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