KOS’S KORNER Precious Moments Chief Executive Officer, Stephen “Kos” Kosmalski
Precious Moments Chief Executive Officer answers your questions!
P recious Moments CEO, Steve “Kos” Kosmalski is a man of the people! He encourages collectors, Club Members, and Precious Moments fans in general to pick his brain and offer their suggestions to make the collection the very best it can be. We thought we would share with you some of the questions he has been asked recently.
So far, what has been your biggest accomplishment as CEO of Precious Moments? After hearing your suggestions at my first Reunion, strengthening and expanding the spiritual messaging in our product line is the most rewarding to me. As a result, our sales have caught fire in this category reaching millions of people who are looking for strength and hope. Right up there with expanding our religious messaging, is the introduction of multiple Precious Moments branded products to decorate our homes and gardens, or to give as gifts. We especially received strong positive feedback from younger shoppers which bodes well for Precious Moments’ messaging for years to come.
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Want to bend Kos’s ear? If you have a question you would like him to answer, just email us at Club@PreciousMoments.com. Your question might even be featured in an upcoming issue of MOMENTS Magazine. Our Club Members’ enthusiasm has the power to attract new Members, especially younger people who can carry on the message of love. In one recent survey, we showed a bevy of our new products, which were not figurines, to a group of young mothers. They loved them, didn’t know Precious Moments offered them, and asked where they could buy them. In addition, our annual Reunion Event this year will offer expanded workshops incorporating a lot of activities younger people currently enjoy. So, please get the word out as we need more people sharing the gift of love these days! In addition, spread the word of these new products by giving them to your other family members as word-of-mouth is still the most powerful tool. Our garden product line offers many ‘thinking of you’ gifts for your friends and families. Lastly, give us a like on Facebook and follow us on Twitter. Our social media presence helps us all stay connected and excited about Precious Moments. What is different about the Precious Moments Company today versus when the collection began? The market has changed drastically since Mr. Butcher started this company. More young shoppers, with different needs, have come into the market. These consumers shop in different places, looking for product in a different way than before. Take greeting cards for instance. How many did you receive this Christmas versus 20 years ago? We are more likely to receive an email or an instant message. There wasn’t online shopping 40 years ago, either. To make this market transition, we had to bring in some new expertise to get us into the online shopping game. That talent, combined with some of the very people who helped build this company, makes us much more capable of taking Precious Moments well into the 21st century. How does the knowledge that Precious Moments has been around for 40 years impact business decisions you make going forward? Since very few companies survive 10 years, let alone 40, I know that this brand has a timeless quality with very broad appeal. Our decision-making revolves around how to ensure the brand continues to be popular for 40 more years and beyond. To do so, a few requirements must be met. First, the brand must remain true to the messaging which brought us here: “Precious Moments makes the world a better place by sharing the gift of love.” In addition, since many of us may not be around the next 40 years, we are studying the needs of younger consumers and planning our product line accordingly. We’ve conducted a lot of research lately and found that their product needs are different than ours while their desire for meaningful sentiment remains the same. What can Club Members do to help share the message of Precious Moments?
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SUMMER 2018
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