B REEDING A BETTER BERRY
A T C ALIFORNIA B ERRY C ULTIVARS WE ’ RE DEVELOPING PRODUCTS THAT IMPROVE GROWERS ’ LIVES . T ODAY , GROWERS FACE NUMEROUS CHALLENGES . F ROM EVOLVING DISEASE PRESSURES TO INCREASED LABOR COSTS , IT ' S DIFFICULT TO TURN A PROFIT . W E FOUNDED OUR COMPANY IN 2014 WITH THE AIM OF BREEDING STRAWBERRIES THAT TASTE AND LOOK GREAT WHILE ALSO MINIMIZING GROWER RISK AND PROTECTING THEIR PROFITS . A S THE D IRECTOR OF R ESEARCH & D EVELOPMENT AT C ALIFORNIA B ERRY C ULTIVARS , I’ M PLEASED TO ANNOUNCE THE RELEASE OF OUR FIRST SHORT - DAY STRAWBERRY CULTIVAR . W ITH HIGH EARLY - SEASON YIELDS OF LARGE , FIRM FRUIT , OUR FIRST SHORT - DAY CULTIVAR
INCREASES THE FINANCIAL VALUE OF THE OVERALL CROP BY SHIFTING THE YIELD CURVE FORWARD . A ND BECAUSE IT IS RESISTANT TO M ACROPHOMINA , GROWERS WON ’ T LOSE YIELD TO PLANT MORTALITY . B ETWEEN THE EARLY YIELD , TOTAL YIELD , AND REDUCED GROWING RISK , OUR FIRST SHORT - DAY CULTIVAR WILL SIGNIFICANTLY INCREASE RETURNS - PER - ACRE FOR ANY GROWER . T HE C ALIFORNIA B ERRY C ULTIVARS T EAM AND MYSELF ARE PROUD TO ANNOUNCE OUR FIRST SHORT - DAY STRAWBERRY CULTIVAR :
C HECK OUT OUR OTHER PRODUCTS ON OUR WEBSITE . D IRECTOR OF R ESEARCH AND D EVELOPMENT K YLE M. V ANDEN L ANGENBERG , P H .D.
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