MUR: Marketing Activity • Customers and clients often say, “the only thing ever recommended is a price reduction.” While price is key, the reinforcement of data, comps and facts are needed to get customers on board. It is important the Customer is made aware of realistic price suggestions up front to shorten this progression. • Customers initially focus on what they paid for their home, the money they spent on extras, and their expected Sale Price. As the marketing progresses, they typically become more realistic. Relocation is time sensitive! The expectation is that homes sell within 120 days or less. • Corporate Clients are very cost conscious. They want the Employee in the new location as quickly as possible and their focus is on keeping homes out of Inventory. • Update what you have done to market the home since your last Market Update Report • Your recommended list price & most probable sale price are very important
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