Case Barnett Law - B2B - September 2020

Check out our September newsletter!

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SEPTEMBER 2020

FOCUS ON WHAT YOU CAN CONTROL, NOT WHAT YOU CAN’T RELEASING STRESS S omething that I’ve been working hard on, especially during the COVID-19 pandemic, is stress management. I think we can all agree that this year has been hard on everyone, but I’ve found a renewed faith in God, which has helped me a lot in these times. I feel lighter because I've just surrendered so much to my faith that things are going to be good and that this is all part of a bigger plan. This self-assessment, self-analysis, and overall perspective shift has really helped me. I believe that’s something a lot of our clients, who are suffering on their end, need as well. You need that switch in order to make the best out of your situation, which is why I love so many of our clients. They really make the best of what’s come to them.

it’s important that we not let the stress from these difficult times take over our lives. I believe that you can never be good at what you do unless you’re focused, and you can’t be focused if you have stress weighing you down and taking up space in your brain. You only have so much mental capital to spend every day, and you don’t want to spend it on something that doesn’t actually improve your situation. I’ve been reading two really amazing books: “The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living” and “The Obstacle Is the Way: The Ancient Art of Turning Adversity to Advantage.” Both books were written by Ryan Holiday and explore how we can find the good in a bad situation. That’s something I’ve taken to heart. Rather than worry about the stress each day brings, I’ve been working on focusing on what I can control and letting the rest go. Being able to let go comes from having faith — whether that’s religious faith or faith that things are going to work out.

Once you make that shift and unload that stress, the difference is pretty astounding. It’s made a huge impact, not just for my life but for my family’s too. It goes back to what I wrote earlier: You only have so much mental capacity, and using it to focus on stress and worry about things you can’t control just makes the situation worse. You can end up missing the good things in life when anxiety takes up your mind space and you’re not present. So many of us struggle with being present and enjoying the beautiful everyday moments, that they just pass us by. What’s more, the bad things we’re left worrying about often don’t come to fruition anyway. Prayer and meditation have helped me find focus and relieve stress. Those two things are huge, even though sometimes they might

not be taken as seriously as other activities. It is so important to have that macro view of life in the universe. Through prayer and meditation, I make a conscious effort to release the things in my life that are just causing stress and have no positive benefit. It helps in all aspects of life and especially with the challenges of the pandemic.

It might be difficult at first to find the activity that helps you most, but once you

find it, it will make an incredible difference in your life. Don’t give up. Keep searching for it and you’ll find it. –Case Barnett

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LISTEN TO THE NUMBERS

3 Data Points You Must Track Immediately to Monitor Your Business’s Health

ANNUAL AVERAGE EMPLOYEE REVENUE: You can track data to ensure your greatest resource — your employees — is valuable. This data point is what you get when you average your regular revenue among all your employees. For every employee, you should be making at least $100,000 in revenue. If your average is below $100,000, this may be a sign of overstaffing or inadequate use of your resources. THE NUMBERS COMBINED: If you take these numbers at face value, then you’re not optimizing the usefulness they provide through tracking. For example, if your churn rate on a new product is low after one month of implementation, that data is skewed. You need more time to add more data on churn, satisfaction, and effectiveness before claiming this product is a success. If anything, that low churn rate tells you the implementation of the product was positive. The key is to keep that momentum going to maintain a low churn rate. Your industry can also influence the numbers you need to analyze. For example, if monitoring the annual average of employee revenue doesn’t make sense for your industry, don’t include it in your top three. Instead, find a metric that does work for your industry.

In business, numbers speak louder than anything else. Data provides an analysis of the health of a company. It can be one of the most important factors in decision-making for many entrepreneurs and one of the greatest indicators of growth. For these reasons and many others, you cannot ignore your numbers. If you’re not sure where to start, consider these three top data points to track the health and growth of your business. CHURN: New customers provide an opportunity for a new revenue stream, but the startup costs and the timeline to turn a profit should make gathering new customers a second priority. Instead, it’s your regulars who can influence your regular cash flow, and when you’re having to fill gaps left by previous customers, you’re steering a sinking ship. By calculating churn, you can identify how much money is walking out the door each month and year. Once you know how much you’re losing, you can effectively establish a plan to keep your regulars and stop your revenue from leaking.

PIPELINE REVENUE: This is how much money you would acquire if you landed every single sale. So, let’s say your pipeline revenue for a single month is $100,000. You might actually only acquire $30,000, but you can use the pipeline revenue number to set goals for your sales team and track progress. If pipeline revenue is low, then your true revenue suffers. OUR CLIENTS SAY IT BEST The thing you cannot do is ignore the data. That’s a formula for disaster. The numbers tell a big part of the story when we contextualize them. With that information, business leaders can make informed decisions to push their companies forward.

“Case Barnett Law is the best firm I’ve had the pleasure of retaining for my legal matter. An excellent staff that made my experience painless and simple. Everyone was helpful through the entire process, and I highly recommend this firm and will always return any time I require legal assistance. Thank you, Case Barnett Law!” –Daniel D.

This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.

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COVID-19 IS NOT SLOWING US DOWN!

BACON AND EGG BREAKFAST PIZZA

Inspired by TasteOfHome.com

1. Preheat oven to 400 F. Grease a • 1 package premade pizza dough • 2 tbsp olive oil, divided • 6 eggs • 2 tbsp water • 4 slices bacon, cooked and crumbled • 2 cups cheese of your choice, shredded Ingredients Directions 15x10x1-inch pan. Spread the dough evenly over the bottom of the pan and 1/2 inch up the sides. Prick it with a fork and brush with 1 tbsp oil. Bake until lightly browned, about 7–8 minutes. 2. In a nonstick skillet, heat the remaining oil on medium. In a bowl, whisk the eggs and water together. Add the mixture to the skillet and stir until thickened and no liquid egg remains. 3. Add the egg to the baked crust in an even layer. Sprinkle on the bacon and cheese, then bake 5–7 more minutes before serving. This twist on a pair of classic breakfast foods is the perfect back-to-school fuel for your kids. Whip it up at breakfast or any time of day, really — it’s never too early or too late for pizza.

WE ARE READY TO GIVE OUR ALL

Settlement Amount: $1 Million Referral Fees Paid: $80,000 Products Liability: Burn Accident

COVID-19 has caused many aspects of people’s lives and business to come to a screeching halt. However, despite the difficulties caused by the pandemic, our team here at Case Barnett Law has not slowed down. We have been fighting and will continue to fight for our clients, no matter what situations they find themselves facing. Since the pandemic began, we have recovered multiple settlements over $1 million for our clients. Many of the people we’ve helped these past six or so months were referred to us from other lawyers who were seeking the best outcomes for these individuals. During the first week of August, Case Barnett Law settled another matter right before mediation. This case was referred to our firm by a prominent criminal defense lawyer . We worked the case up, settled it, and now the referring attorney will receive a check from us for $80,000 . If you are interested in working with us as a referral partner, give us a call at 949- 565-4886. No matter what comes our way — even a pandemic — we are ready to give our all for our clients.

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245 Fischer Avenue, Suite B4 Costa Mesa, CA 92626

INSIDE THIS ISSUE: Page 1 How Mediation and Prayer Are Helping Case Through the Pandemic

Page 2 3 Data Points for Your Business’s Health

Our Clients Say It Best

Page 3 COVID-19 Is Not Slowing Us Down!

Bacon and Egg Breakfast Pizza

Page 4 The Truth Behind the 21st Night of September

WHAT HAPPENED ON THE 21ST NIGHT OF SEPTEMBER?

4 Decades of Earth, Wind & Fire’s ‘September’

“Do you remember the 21st night of September?”

phrase to real words. At the final vocal session, Willis finally demanded to know what ba-dee-ya meant. White replied, “Who cares?”

In 1978, Maurice White of the band Earth, Wind & Fire first asked this question in the song “September,” a funky disco song that quickly topped the charts. While disco may be dead today, “September” certainly isn’t. The song is still featured in movies, TV shows, and wedding playlists. On Sept. 21, 2019, the funk hit was streamed over 2.5 million times. It’s no wonder that the Los Angeles City Council declared Sept. 21 Earth, Wind & Fire Day. The story behind “September” is almost as enduring as the song itself. It was co-written by White and Allee Willis, who eventually became a Grammy-winning songwriter and Tony nominee. But before any of that, Willis was a struggling songwriter in Los Angeles living off food stamps. When White reached out and asked Willis to help write the next Earth, Wind & Fire hit, it was truly her big break. White and Willis proved to be excellent songwriting partners, but they clashed over one key element of the song: the nonsensical phrase “ba-dee-ya,” which White included in the chorus. Throughout the songwriting process, Willis begged to change the

“I learned my greatest lesson ever in songwriting from him,” Willis recalled in a 2014 interview with NPR, “which was never let the lyric get in the way of the groove.” The groove is why “September” has stood the test of time, right from that very first lyric. For decades, people have asked Willis and members of the band about the significance of Sept. 21. As it turns out, there isn’t much beyond the sound. “We went through all the dates: ‘Do you remember the first, the second, the third, the fourth …’ and the one that just felt the best was the 21st,” Willis explained.

The truth is that nothing happened on the 21st night of September — except a whole lot of dancing.

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