‘GETTING EVERYTHING YOU CAN OUT OF ALL YOU’VE GOT’ THE PROFOUND SIMPLICITY OF
Jay Abraham’s “Getting Everything You Can Out of All You’ve Got” is one of those evergreen business books every entrepreneur should pick up at some point. Rather than latch on to fleeting business trends or the gimmicks of the early dot-com era, Abraham, a business coach who has spent his entire career solving problems and fixing companies, re-examines the basics of business. By returning to and interrogating the building blocks of growth, he is able to deliver the sort of timeless wisdom most business authors only dream of being able to capture. What makes “Getting Everything You Can” stand out is the simplicity of the ideas it presents. In fact, Abraham’s central thesis is that our tendency to overlook or dismiss the mundane, everyday aspects of our business is what keeps us from seeing its real value. As Abraham puts it, “You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success.” Finding those solutions is what “Getting Everything You Can” is all about. What makes Abraham so successful as a business coach for small companies and international brands alike is his practical, methodical approach, which shines through in this book. You won’t find banal platitudes or sweeping summations within these pages. Instead, Abraham uses direct, approachable language to outline clear, actionable steps to get you to “recognize the income- and success-increasing connections that are all around you.”
With this workmanlike approach, “Getting Everything You Can” breaks down success in business into its component processes: attracting new clients, increasing the average size per sale of a client, and boosting client retention. These three aspects of success, according to Abraham, hinge on your ability to leverage a “unique selling proposition,” or USP. Put bluntly, a USP stems from the aspects of your business that make it stand out from the competition — what you bring to the table that others can’t.
Identifying a USP sounds like a simple-enough concept, but as Abraham explains, business owners are often blind to the real value of their company. Seeing what truly makes your brand unique requires looking at old problems in new ways and fundamentally shifting your perspective on the basics of running a business. Finding solutions hidden in plain sight is no easy task, but “Getting Everything You Can Out of All You’ve Got” is committed to getting you there.
SUDOKU
GREEN BEAN AND SESAME SALAD
If you need an easy, healthy side dish with plenty of flavor, this green bean salad will be the perfect addition to your summer menu.
INGREDIENTS
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1 small red onion, finely chopped
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3 cups green beans, ends trimmed
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Small bunch of fresh mint
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1 teaspoon white wine vinegar
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Small bunch of flat-leaf parsley
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1 tablespoon olive oil
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Salt and pepper, to taste
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2 tablespoons sesame seeds, toasted
DIRECTIONS
1. Bring a large saucepan of water to boil; cook green beans for 4–5 minutes; drain well. 2. In a blender, mix finely chopped mint and parsley with olive oil, vinegar, salt, and pepper. Blend until combined.
3. Add dressing, onion, and sesame seeds to beans. Toss together. Cool dish, then refrigerate until ready to serve.
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