Connecting a Moose to superfast broadband
Superfast broadband for your business, with a linked phone system, would be great – but think you cannot afford the downtime while the old is turned off to be replaced by the new? Here at theOld Fire Station inGloucester – headquarters of Moose Marketing and PR and Punchline-Gloucester. com – that very idea was what made us jittery. How can a news gathering organisation like Punchline- Gloucester.com, or a business which needs to receive and transfer big files like video, make the leap without a catastrophe? Over 7,000 subscribers a day expect the Punchline email newsletter and 85,000 unique visitors hit the website monthly for a start. We found the answer, as we often do, within the county boundary at a long-established family business which specialises in all-things to do with telecommunications - Lister Unified Communications. “We needed to upgrade – that was becoming increasingly apparent as the demands on us were growing - but we needed to have confidence we could put everything in their hands,” said Mark Owen, managing director of Moose Marketing and PR and editor of Punchline magazine and website. “Being able to hand over to someone else was what we were looking for, who could also give us the product we wanted. We found that at a company we already had a good relationship with – Lister Unified Communications.” Rob Lister,who heads up the Stonehouse-based business with his brother Tom, has heard all the reservations before and is familiar with the look on people’s faces as the realisation dawns on them that everything they want really is within their grasp. “When you are running a small business you have enough detail to worry about and want to focus on the clients first,” said Mr Lister, whose business has been built around serving small and medium-sized firms. The bottom line is simple, he said, the technology is there and can make a tremendous difference – especially as UK plc continues its unstoppable march towards a digital economy.
Tim Hutchinson of Lister Unified Communications
“The average business has not mentally kept up with the requirements or potential of broadband,” said Mr Lister, getting frank about the matter. “We consume so much data now, we are moving more and move services onto the cloud, everyone should be looking at it. “Our products are good for up to about 1,000 users and are highly applicable to smaller and medium-sized businesses.” Not wanting to make things easy, we also gave Lister Unified Communications the challenge of liaising with Openreach to install a new cable from the street to our offices and with a landlord who was keen to protect his investment in a historic Gloucester building. We also wanted to link our CRM system which logs telephone numbers both in-coming and out-going and allows us to build our database easily, with the potential to record callers to a digital quality.Which also involved getting to know our IT team.
16 | February 2019 | www. punchline-gloucester .com
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