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1 What if Your Video Did the Selling for You? 2 Bad News Gets Worse With Age 2 How You Can Improve Your Mental Health as an Entrepreneur 3 Management Tip From The New One Minute Manager 3 Upcoming Events 4 Have You Tried Chicken Salmon? INSIDE
Have You Tried Chicken Salmon?
My boys hate salmon.
that we agree — it’s mutual. Contracts have a negative connotation … They involve lawyers and such. The words contract and agreement mean the same thing, but agreement has a positive connotation. Use “and” instead of “but.” Another one I learned from Hugh Liddle — replacing “but” with “and” is a big deal, especially when addressing concerns from a customer (and definitely an employee). “I hear what you just said, but …” means that you’re not going to listen to what they just said. “I hear what you just said, and …” has a whole different level of agreement. Use “plan” instead of “estimate.” Estimates are kind of like suggestions. They can be way off — and expensive. Avoid using “estimates” whenever possible and
choose more assertive words that imply you know what you’re doing, such as “plan,” “anticipated budget range,” etc. Of course, words can be misleading and manipulative. One of our core values at Ramblin Jackson is “Create Profit and Results With Integrity,” which includes not bulls---ing people or using fancy internet jargon to confuse our customers (which is something the snake oil salesmen in our industry do all the time).
“I don’t want fish!” they groan.
But when I tell them, “We’re having chicken salmon for dinner,” they’re excited.
Maybe it’s the Sweet Baby Ray’s barbecue sauce I smother the salmon in before I bake it — but I believe it’s an equal part in calling it “chicken,” which is a food they love.
In business, words matter.
As long as your words are rooted in integrity, and you do what you say, you’re gold.
Here are a few words we’ve found that work:
Use the word “agreement” instead of “contract.”
Word,
This is one I learned from sales coach Hugh Liddle early in my career. Agreement implies
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