adMail Customer Guide

6.0 FAQs

Why is the adMail service only for Direct Mail?

Whistl is attempting to support the advertising medium through the use of mail. By reducing prices for DM, we aim to demonstrate to customers our commitment to delivering value for money and to provide continued support to the existing DM market. adMail definitely doesn’t apply to transactional mailings like statements and invoices.

Can adMail include transactional content?

No. The adMail service is for “pure” DM and would not apply to, for example, a bank statement with an element of advertising mail included in the mailing.

What are the customer benefits of using adMail?

Customers have the opportunity to benefit from lower prices and an increased return on their investment.

adMail Customer Guide / August 2014 / V1


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