The Need For Speed: How to Swiftly & Effectively Meet the Speed to Market Challenge

Fashion and consumer goods companies are constantly challenged to meet fast-changing and seemingly ever-increasing customer demand for more innovative products, more frequent new product releases, and higher quality and value in their purchases. These and other market and competitive forces serve to compress time in the already high velocity fashion and consumer goods industries. Moreover, the demand for speed in all aspects of the business requires brands, manufacturers and retailers to improve, streamline, and synchronize the way they develop, produce, and deliver products. Fast-tracking the Customer Experience In recent years, “speed to market” has become the industry’s mantra for reducing new product development times. As historically unstructured processes, reducing design, product development and sourcing cycles continues to present the most significant business improvement opportunities for the fashion, apparel and consumer goods industries. But the need for speed does not stop with the development stage. Supply chain management, distribution, and order fulfillment are also key elements of the overall time to market challenge. Companies must execute faster and more effectively manage the entire product fashion lifecycle to meet those fast-changing demands. In the end, it’s all about keeping up with the end-consumer—the driver of the “time to market” initiative. This is why companies now require a scalable solution that will support the processes they require to react quickly and provide the benefits they need to gain a competitive edge. Many companies have turned to all-in-one, enterprise systems to accelerate critical processes while also reducing product costs, enhancing team and vendor collaboration, and focusing more on product innovation. The Single SystemApproach This new breed of fashion software combines the power of PLM, supply chain management, production, distribution and other mission-critical processes to provide companies with the control and visibility they need to efficiently and effectively operate at a level of speed and accuracy that they simply could not achieve through manual processes or with older technologies. This approach eliminates the functional and visibility gaps that have historically plagued traditional, best-of-breed solutions. It also saves time, reduces costs, and eliminates the complexities of deploying and maintaining independent and traditionally integrated systems. By managing all key fashion processes and tasks, these systems are helping a wide range of companies streamline business processes, reduce errors and delays, and speed products through the entire concept- to-consumer lifecycle. In addition to providing core product data management (PDM), bill of materials (BOM), technical specifications (tech pack) and other commonly available PLM tools, these systems are delivering a broader set of line planning, design, product development, and sourcing capabilities. These and other ‘extended PLM’ capabilities better equip retailers and wholesalers to streamline front-end processes, gain greater visibility and control over their collections, and enhance collaboration across the teams and sup- pliers that work together to bring new products to market.

To learn more about how BlueCherry ® can help, contact your BlueCherry ® sales representative at 212-408-3809 or email us at You can also visit us at For over 30 years, CGS has enabled global enterprises, regional companies and gov- ernment agencies to drive breakthrough performance through business applica- tions, enterprise learning and outsourcing services. CGS is wholly focused on creating comprehensive solutions that meet clients’ complex, multi-dimensional needs and support clients’ most fundamental business activities. Headquartered in New York City, CGS employs more than 5,200 professionals across North America, Latin America, Europe and Asia. For more information, please visit Computer Generated Solutions, Inc.

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