TRANSPARENCY REPORT
CEO LETTER
Dear Lefrik Community,
As we wrap up 2024, I want to thank you for being part of this journey. Your support has helped us stay true to our mission: creating sustainable, ethical, and long-lasting products. This year, we focused on doing better with less: fewer products, made with more care, better quality, and a deeper purpose. This shift helped us reduce overproduction, strengthen in-season sales, and stay true to our values of mindful, responsible fashion. We also took a big step in improving how we work globally, opening a new facility in London. Alongside our hubs in Madrid and Miami, this allows us to be more agile and efficient, getting closer to you, wherever you are. Beyond products, we worked with NGOs, supported those affected by the DANA floods in Valencia, and repaired hundreds of backpacks to extend their life and reduce waste. Lefrik is now present in 70 countries, with a community of over 120,800 people. Thanks to you, we continue proving that conscious fashion can be both beautiful and meaningful.
Made with common sense, worn with pride.
Curra Rotondo, CEO and Co-founder of Lefrik
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