Autores
Alejandro Beltrán - McKinsey & Company Sergio Oslé - McKinsey & Company Luis Ferrándiz - McKinsey & Company Enrique González - McKinsey & Company Santiago Fernández - McKinsey & Company Rodrigo Fernández - McKinsey & Company Elisenda Sumarroca - McKinsey & Company Con la colaboración de Fundación Cotec
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