Jan 2024 / Global Marketing, PR & Communications Report
10/01/24-12/01/24 Influencer
Larisa Costea
@LarisaCostea
106K IG followers
Social Media coverage
Bloggers & Content Creators UKTV host & Ambassador of the Woman’s Healthy Magazine
Social Media coverage, video & photo contents with usage rights and blog article
14/01/24-16/01/24
Carrie Salter & Javi Morales Goethals
@TheDaydreamDrifters
34K IG followers
Social Media coverage and UK Media coverage during her stay with us
19/01/24-29/01/24
Lisa Snowdon
UK Media
471K IG followers
22/01/24-26/01/24 Food blogger
Joao Oliveira
Flavors & Senses
50K Monthly readers
Blog articleof the gastronomy of the resort
Chiefeditor of Hola Magazine
24/01/24-01/02/24
Estefanía Asenjo
¡HOLA!
9K IG followers
Social Media coverage
25/01/24-29/01/24 Influencer
Veronica Pham
@VeronicaMuresan
240K IG followers
Social Media coverage
• Feature in print magazine with a dedicated column • Online feature on their travel section • Credits in print magazine on the shooting • Social media mention
MateuszBzowka, Marta Zaczynska, Rodrigo Carmuega, Noor Chaltin, Lydia Ward Smith
VOGUE Poland media channels
25/01/24-29/01/24 Magazine
VOGUE Poland
DATE: January 2024 TYPE: Magazine CIRC / READ: MARKET: Nordic Countries BRIEF: 4 pages reportage about Tenerife, TRCA featured as recommendedplace to stay ORIGIN: Media trip hosted in Novembre 2023 LINK TO DIGITAL VERSION
DATE: January 2024 TYPE: Digital magazine CIRC / READ: 70K MARKET: France BRIEF: Article that targets frequent travelers and a public looking for ideas and advice for organizing their vacations. ORIGIN: Part of the negotiated marketing exposure as per allocated funds LINK
DATE: January 2024 TYPE: Blog MUVs: MARKET: USA, UK, Canada, Australia, Italy, France and Spain BRIEF: Blog post featuring TRCA as recommended place to stay while in Tenerife ORIGIN: Hosted stay in January 2024 LINK
DATE: January 2024 TYPE: Blog MUVs: MARKET: UK & USA BRIEF: Blog post featuring full resort review with great focus on culinary offerings ORIGIN: Michele Robson hosted stay in November 2024 LINK
DATE: January 2024 TYPE: Blog MUVs: MARKET: Worldwide BRIEF: TRCA featured in the Winter Warmers branc campaign ORIGIN: Marketing pitch to brand LINK
DATE: January 2024 TYPE: Online publication MUVs: 150K MARKET: France BRIEF: Article in ultra luxe hoteliers platform B2B ORIGIN: Part of the negotiated marketing exposure as per allocated funds LINK
DATE: January 2024 TYPE: Online publication MUVs: MARKET: UK BRIEF: Celebrity TV personality Lisa Snowdon staying at TRCA ORIGIN: Hosted stay in January 2024 LINK
DATE: January 2024 TYPE: Online publication
MUVs: 200K MARKET: UK BRIEF: Celebrity TV personality Lisa Snowdon staying at TRCA ORIGIN: Hosted stay in January 2024 LINK
DATE: January 2024 TYPE: Online publication MUVs: 24.7 Monthly visitors MARKET: UK BRIEF: Celebrity TV personality Lisa Snowdon staying at TRCA ORIGIN: Hosted stay in January 2024 LINK
DATE: January 2024 TYPE: B2C eNewsletter DATABASE: 100K contacts (BV members and non members) MARKET: Benelux, Germany, Austria BRIEF: TRCA featured as one of the best spa resort ORIGIN: Marketing pitch to brand
DATE: January 2024 TYPE: B2B eNewsletter DATABASE: travel advisors MARKET: USA BRIEF: TRCA featured as one of the best spa resort
ORIGIN: Marketing pitch to agency EMAIL DELIVERY: 7,557 Accounts OPEN RATE: 38%
DATE: 20th January 2024 TYPE: eNewsletter
DATABASE: MARKET: UK BRIEF: TRCA featured in Easter campaign ORIGIN: Part of the negotiated marketing exposure as per allocated funds
DATE: 21st January 2024 TYPE: B2B eNewsletter DATABASE: travel advisors MARKET: UK BRIEF: Dedicated eNewletter focusing on gold offerings while staying at TRCA ORIGIN: Part of the negotiated marketing exposure as per allocated funds
DATE: 20th January 2024 TYPE: B2B eNewsletter DATABASE: travel advisors MARKET: BENELUX
BRIEF: Executive Golf Travel Newsletter Golf in de Zon op de Canarische Eilanden ORIGIN: Part of the negotiated marketing exposure as per allocated funds
DATE: 30th January 2024 TYPE: B2C eNewsletter DATABASE: Direct clients MARKET: UK BRIEF: Newsletter for Top Luxury escapes ORIGIN: Part of the negotiated marketing exposure as per allocated funds
DATE: 31st January 2024 TYPE: B2C eNewsletter DATABASE: Travel advisors MARKET: US-EMEA BRIEF: Newsletter for Travel advisors part of Serandipians consortia ORIGIN: Part of our complimentary marketing tool
DATE: 18th January 2024 TYPE: B2C eNewsletter DATABASE: 4189 subscribed agents MARKET: CIS, USA, LatAm BRIEF: Newsletter for Travel advisors part of Serandipians consortia ORIGIN: New wholesale partnership
DATE: 30th January 2024 TYPE: Members eNewsletter DATABASE: 4189 subscribed agents MARKET: CIS, USA, LatAm BRIEF: Newsletter for Travel advisors part of Serandipians consortia ORIGIN: New wholesale partnership
DATE: January 2024 TYPE: Instagram stories FOLLOWERS: 690 MARKET: USA BRIEF: TRCA featured as one of the best spa resort ORIGIN: Marketing pitch to agency
DATE: 10th January 2024 TYPE: Instagram stories FOLLOWERS: 161K MARKET: USA BRIEF: Social Media exposure ORIGIN: Hosted visit in January 2024
DATE: 14th January 2024 TYPE: Instagram stories FOLLOWERS: 34.2K MARKET: UK-USA BRIEF: Social Media exposure ORIGIN: Hosted visit in January 2024
DATE: 19th January 2024 TYPE: Instagram stories FOLLOWERS: 476K MARKET: UK BRIEF: Social Media exposure ORIGIN: Hosted visit in January 2024
DATE: 24th January 2024 TYPE: Instagram stories FOLLOWERS: 8.66K MARKET: Spain BRIEF: Social Media exposure ORIGIN: Hosted visit in January 2024
DATE: 25th January 2024 TYPE: Instagram stories FOLLOWERS: 245K MARKET: USA BRIEF: Social Media exposure ORIGIN: Hosted visit in January 2024
DATE: January 2024 TYPE: Instagram stories
FOLLOWERS: 775K MARKET: Worldwide BRIEF: Winters Warmers RC campaign ORIGIN: Marketing pitch to brand
DATE: January 2024 TYPE: Instagram stories FOLLOWERS: 1,300 IG MARKET: CIS, USA, LatAm BRIEF: Winter promotions ORIGIN: Marketing pitch to brand
DATE: January 2024 TYPE: Facebook post FOLLOWERS: 900 fb
MARKET: CIS, USA, LatAm BRIEF: Winter promotions ORIGIN: Marketing pitch to brand
DATE: 10th January 2024 TYPE: Sales Brochure CIRC / READ: 70k printed copies MARKET: UKI BRIEF: Brochure feature ORIGIN: Part of the negotiated marketing exposure as per allocated funds
DATE: 10th January 2024 TYPE: Sales Brochure MARKET: BENELUX BRIEF: Brochure feature ORIGIN: Part of the negotiated marketing exposure as per allocated funds
DATE: 10th January 2024 TYPE: Sales Brochure MARKET: BENELUX BRIEF: Brochure feature ORIGIN: Part of the negotiated marketing exposure as per allocated funds
DATE: 20th January 2024 TYPE: Sales Brochure MARKET: DACH
BRIEF: Airtours in-store Communication. To be displayed in all airtours high-street agencies ORIGIN: MILUX
DATE: 10th January 2024 TYPE: Feed post Followers: 800 MARKET: CIS, USA, LatAm BRIEF: Special offer ORIGIN: New wholesale partnership
DATE: January 2024 TYPE: Printed card BRIEF: Trurndown cards to be customized with HK attendant name
DATE: January 2024 TYPE: Printed bookmarks BRIEF: Bookmarks to be left in guestrooms as touch point
DATE: 27th January 2024 TYPE: Printed card BRIEF: To be handed over at check-in to all Elite Marriot Bonvoy Members
DATE: 27th January 2024 TYPE: Sticker BRIEF: To be showcased in the train to avoid misbehave dangerous situations
DATE: January 2024 TYPE: Printed A5 Menu BRIEF: New Honor Bar menus for romos and suites with different frint specifications
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48Made with FlippingBook - PDF hosting