Overview
Be ready for change
Are you ready for change?
Your competitive advantage is dependent on the speed at which you adapt to change. In today’s markets, characterized by globalization and technological innovation, you must respond to new opportunities and threats faster than your competition to survive and prosper.
Managing organizational change is now one of your most critical managerial competencies.
This primer is your introduction to change management. It will help you: • identify and diagnose change problems • evaluate team and individual leadership strength • create compelling visions and strategies • build an implementation plan that maximizes commitment and minimizes resistance to change • succeed in the ExperienceChange simulation What is Change Management? Change management principles will help you create and implement new visions, strategies, and initiatives. Whether implementing a new technology, promoting a cultural shift, or changing the strategic course of business, change management principles can help you answer the following questions: • Why is change necessary? • How must we change? • Who should be involved in leading change? • What steps should be taken to accomplish change? • How should these steps be taken? Change management is about people. It will help you quickly “unfreeze” old attitudes, values and beliefs and “refreeze” new attitudes, values and beliefs. (source: Kurt Lewin)
UNFREEZE
CHANGE
REFREEZE
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