AF ELS 18C Pre-Reading

Develop a good strategic process to develop good strategies. Ensure your strategic process has the following attributes:

Participative The experience, knowledge and judgement of key individuals must be utilized.

Rigorous Multiple, comprehensive options should be brought up and debated.

Open Open dialogue on difficult or worrisome issues should be encouraged.

Engage Organization

SPHERE

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A L I G N K E Y S TA K E H O L D E R S

E N G A G E O R G A N I Z AT I O N

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UNDERSTAND Understand the need for change.

ENLIST Enlist a core change team.

ENVISAGE Develop vision and strategy.

MOTIVATE Create a sense of urgency.

COMMUNICATE Communicate the vision.

ACT Take action.

CONSOLIDATE Consolidate gains.

Implementation is your most difficult challenge. Building management alignment on new visions and strategies is an easy task when compared to creating broader organizational alignment. Your implementation success will depend on the steps you take to help affected employees connect with the new strategic direction and understand their new role. Motivate change by communicating a sense of urgency and explain the change thoroughly before any action is taken. You will only succeed if you are patient. People must first understand why change must occur before they are expected to adopt change.

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