AF ELS 18C Pre-Reading

Ginny Lee, Military Development

R&D Department Where would GlobalTech be today without its military focus? Nowhere. We are technological leaders because of R&D and its focus on the military market. Don’t lose sight of that. The Solution Think about when we were successful. When sales focused on the military market. Single focus, single passion. We need to get back to that. Commercial Development I’ve got two issues there. First, they have several of my best people. Second, both military and commercial within R&D are fighting for the same resources. Just think about what that does to a team. Military Development Product performance is improving and we’re going to be able to reduce the product’s size and weight. Big challenge to do that, but it’s possible. For once, Marketing is a bunch of happy campers. Your Future Plans I’m proud of the work that we do here and I would like to stay. It’s challenging and cutting edge, all the stuff that will make us world class. Yes, I have headhunters calling. I’ve got marketable skills. But I’m still here.

Your Role I’m the military development project leader. I spend a lot of time on ‘administrative’ tasks and I try to spend a few days a week in the lab with hands-on work. The Problem Here’s the math. In the past, 100% of our resources were dedicated to the military. Now we have 80% of what we had across two product lines. So, less development money for more products. That’s going to lead to disaster in the long run. Marketing Department We introduce a new generation product every two years, despite budget cuts. I get it, that’s our job. Marketing has all the money but military sales keep falling. You’re experts; you tell me what’s going on.

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